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Data Gem Jun. 12, 2014 | Share

Spain vs. The Netherlands: The Digital Football Match

Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age. Read more

Data Gem Jan. 7, 2014 | Share

Who uses Social Media in New Zealand?

Social Media in New Zealand

2.8 million people accessed a social media site in New Zealand during November 2013. This category reached 94.6 percent of the total Kiwi internet audience. Facebook was the clear leader with 1.95 million unique visitors; more than double that of LinkedIn who came in second place with an audience of 798,000 unique visitors. In the past 12 months, LinkedIn... Read more

Data Gem Oct. 8, 2013 | Share

Germans Accessing Social Media via Mobile Every Day has Grown 39 Percent

Social media continues to be an increasingly popular activity for German mobile users. The number of Germans accessing social networking sites via mobile at least once each month has increased by 27 percent over the year, from 14.9 million users in the three month average ending August 2012 to nearly 19 million in August 2013. What is most interesting... Read more

Data Gem Jun. 24, 2013 | Share

Social Media Sites Capture a Third of Display Ad Impressions in Germany

Sahre of Display Ads in Germany

More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment sites with a 12 percent share and portals with 9 percent. Read more

Data Gem Mar. 15, 2013 | Share

Smartphones Reach Majority in all EU5 Countries

EU Smartphone penetration

The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark. Read more

Data Gem Dec. 13, 2012 | Share

Weekly Online Holiday Retail Sales in Billions

Weekly Online Holiday Retail Sales in Billions

For the holiday season to date, $29.3 billion has been spent online, showing a 13-percent increase versus the corresponding days last year. For the latest on holiday season retail e-commerce spending insights, follow comScore's coverage here. Read more

Data Gem Dec. 4, 2012 | Share

Cyber Monday By the Numbers

Cyber Monday By the Numbers

In our recent coverage of holiday season retail e-commerce spending, Cyber Monday emerged as the heaviest online spending day on record, drawing $1.46 billion. Here's a deeper look at Cyber Monday e-commerce by the numbers. Read more

Data Gem Jul. 19, 2012 | Share

ASOS Experiences the Facebook Effect

Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI. Read more

Data Gem Feb. 29, 2012 | Share

More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

Social Networking Accessed via Smartphone

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011, an increase of 77 percent from the previous year, while 48.4 million consumers accessed social media... Read more

Data Gem Feb. 20, 2012 | Share

Facebook-Led Social Media Market is Redefining Communication in the Digital and Physical Worlds

Social networking

Social networking continues to amass online users and capture an increasing share of their time, redefining how people interact with their personal social circles and brands in both the online and offline environments. Social Networking accounted for 16.6 percent of all U.S. online minutes at the end of 2011 and is on track to surpass Portals as the... Read more