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Data Gem Jun. 12, 2014 | Share

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Mobile Only Percent Share of Digital Media Audiences

According to the U.S. Census Bureau, 53.3 million people – nearly one in six U.S. residents – are Hispanic. By 2060, this demographic segment is expected to more than double and make up approximately one third of those living in the United States. Read more

Data Gem May. 20, 2014 | Share

UK Travel Consumers Go Mobile

Uk Share of Total Unique Travel Visitors

Mobile is playing an increasingly important role in how UK consumers research and book travel. Read more

Data Gem May. 9, 2014 | Share

Travel m-Commerce in Germany on the Rise

Travel m-Commerce in Germany on the Rise

With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly 700.000 people purchased an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year increase of 39%. Read more

Data Gem Apr. 11, 2014 | Share

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of ‘mobile-first’ social networks, for which cameras enable the... Read more

Data Gem Apr. 8, 2014 | Share

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S.

US Multi-Platform Audience by Segment

The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now along with tablets, continues to drastically alter the dynamics of consumer behavior. In 2013 some of the most pronounced shifts... Read more

Data Gem Apr. 7, 2014 | Share

Users Engage with Major Social Networks Predominantly via Mobile

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Read more

Data Gem Mar. 25, 2014 | Share

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared... Read more

Data Gem Dec. 16, 2013 | Share

Swedish Consumers are Spending More Time Planning Their Holidays Online

Going online to research and plan holidays or access travel information is an increasingly popular activity amongst internet users in Sweden. The time spent on the major travel websites in Sweden (excluding public transportation sites) has grown from an average of 20.9 minutes spent per visitor in October 2012 to 25.7 minutes in October 2013. This trend... Read more

Data Gem Dec. 5, 2013 | Share

Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on Mobile Web

Leading Retailers

With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. As we explored in our recent whitepaper, a majority... Read more

Data Gem Oct. 28, 2013 | Share

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobile

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied... Read more