March 15, 2012
UK Males Far More Engaged with Online Videos
21.9 million UK internet users were exposed to a video ad stream and 33.3 million UK internet users watched a content video in January 2012. A demographic analysis revealed that males were far more engaged with content videos, accounting for 74.7 percent of all time spent watching them compared to just females who only accounted for 25.3 percent. When it came to video ads, the gender split was more even with males accounting for 56.4 percent of all time exposed to ad videos compared to 43.6 percent for females.
For more information about the online video audience in the UK, read the press release titled 64 Percent of UK Online Video Audience Exposed to Video Ads in January