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Data Gem Feb. 4, 2016 | Share

Rising Importance of Mobile for Clothing Retailers

Mobile has become increasingly important component of UK consumers’ shopping habits

Mobile has become an increasingly important component of UK consumers’ shopping habits. An analysis on 10 leading clothing retailers in the UK reveals that consumers relied especially heavily on mobile devices to help with Christmas shopping in 2015. Read more

Data Gem Dec. 10, 2015 | Share

How Millennials Are Leading the Mobile Consumption in Brazil

How millennials are leading the mobile consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average in Brazil. Read more

Data Gem Nov. 5, 2015 | Share

Mobile Millennials in Canada

Mobile Millennials in Canada

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both desktop and mobile devices in a month, compared to 51% of Canada’s Total Digital Population. Read more

Data Gem Nov. 2, 2015 | Share

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can allow agencies, publishers and advertisers to know where consumers spend the most of their time. Read more

Data Gem Oct. 19, 2015 | Share

Mobile is now more engaging than desktop in Canada

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms, the scales have already tipped in favour of mobile when looking at time spent online. Fully 56%... Read more

Data Gem Oct. 7, 2015 | Share

The Split of Time Across Devices Is Influenced by Content Category

The split of time across devices is influenced by the content category

We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen on. Read more

Data Gem Oct. 7, 2015 | Share

Majority of Mobile Visitors to Top 10 Canadian Publishers Access Exclusively via Mobile Devices

Majority of Mobile Visitors to Top 10 Canadian Publishers Accessing Exclusively via Mobile

Being the number one publisher in a given category doesn’t mean number one on mobile. Given the increasing rates of mobile usage and adoption rates in Canada, you need to be able to showcase your strengths in order to maximize the value of your digital assets. Read more

Data Gem Sep. 29, 2015 | Share

Over a quarter of UK smartphone users use their phones while watching TV

36.1% of UK Smartphone owners used their phone while watching TV. The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to align with, or disrupt TV advertising. Read more

Data Gem Aug. 17, 2015 | Share

Digital Consumer Behavior in Mexico

Digital Consumer Behavior in Mexico

The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising. Read more

Data Gem Jun. 11, 2015 | Share

The UK Goes Mobile

The UK Goes Mobile

The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet. Mobile* has also now become more engaging than deskstop, accounting... Read more