Events & Webinars

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Webinar December 31, 1969 A New Model For Cross-Platform Measurement

A New Model For Cross-Platform Measurement

At the Future TV Advertising Forum Canada, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement. Read More

December 31, 1969

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the globe

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that... Read More

December 31, 1969 U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in comScore’s... Read More

December 31, 1969

"Measuring Television in the Programmatic Age" – comScore in the Journal of Advertising Research

As the media landscape has grown more complex and fragmented, the need for a radically new approach to cross-platform audience measurement has never been more urgent. Read More

December 31, 1969

Infographic: Understanding ‘mobile first’ consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs. Read More

Webinar December 31, 1969 Introducing Expanded Mobile and New Multi-Platform Measurement in Indonesia

Introducing Expanded Mobile and New Multi-Platform Measurement in Indonesia

We are pleased to have hosted the comScore Indonesia Exclusive Event at the InterContinental Jakarta MidPlaza on 30 March 2017, to share more about the launch of new multi-platform... Read More

December 31, 1969 OTT Breaks Out of Its Netflix Shell

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching... Read More

December 31, 1969

Brand Safety: Another Case for Increased Trust & Transparency in Digital Advertising

comScore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers... Read More

Webinar December 31, 1969 Mobile’s Hierarchy of Needs

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now... Read More

December 31, 1969 Record 2016 at North American Box Office Proves Continued Enthusiasm for Movie-Going Experience

Record 2016 at North American Box Office Proves Continued Enthusiasm for Movie-Going Experience

With a record $11.4 billion in domestic box office revenue reported by comScore for 2016, the continued relevance and viability of the theatrical experience remains unquestioned. To... Read More

December 31, 1969

Fantastic Franchises at the Summer Box Office

With summer movie season quickly approaching, discover the hottest franchises at the box office. Read More

December 31, 1969 Mobile Matures as the Cross-Platform Era Emerges

Mobile Matures as the Cross-Platform Era Emerges

comScore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s... Read More

Webinar December 31, 1969 A New Model For Cross-Platform Measurement

A New Model For Cross-Platform Measurement

At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement. Read More

Webinar December 31, 1969 Mums Online

UKOM Insights - Mums Online

Since Mother’s day is this Sunday, what better time to look at mums’ behaviour online. Smartphones account for much shares of females’ time online, but how does having children... Read More

Webinar December 31, 1969 2017 U.S. Cross-Platform Future in Focus

2017 U.S. Cross-Platform Future in Focus

In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what... Read More

December 31, 1969 The Impact of Mobile on the Business Finance Category in Canada

The Impact of Mobile on the Business Finance Category in Canada

Mobile is changing banking behaviours in Canada, as more consumers access their accounts from multi-devices. With over 25 million visitors over the course of last year, Business Finance... Read More

Webinar December 31, 1969 Whats Cooking with Food Delivery

What's Cooking with Food Delivery?

Each month comScore creates a Data Insight presentation on a different topic in digital. In this February 2017 edition, the topic is food delivery. Read More

December 31, 1969

Why Marketers Need to Know About Advanced Currencies

Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets. Read More

Webinar December 31, 1969 comScore Digital Day

comScore Digital Day

During the Digital Day event, our specialists looked at the digital measurement landscape, focusing on advertising, methodology and how comScore is committed to producing trusted data... Read More

Webinar December 31, 1969

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximise Returns

Programmatic adoption has continued to soar across the globe bringing with it numerous potential benefits. With these benefits though, issues of transparency and media quality have... Read More

December 31, 1969

Expectations from Snapchat

Gian Fulgoni provides insights on Snapchat's reach amongst Millennials and older users, and talks about how the Snapchat app ranks compared to its competitors. Read More

Webinar December 31, 1969

Has Video Escaped the TV yet?

During this session Mike Shaw, VP Sales UK and Ireland at comScore looks at the digital video landscape in the UK, focusing on the impact of mobile on today's cross-platform video consumers,... Read More

December 31, 1969

Digital Future in Focus: Global Trends and Insights

comScore measurement solutions for unduplicated multi-platform audiences, as well as validated advertising performance and effectiveness, help publishers, advertisers and agencies make... Read More

December 31, 1969

Unlocking Mobile Measurement for YouTube in the UK

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just... Read More

December 31, 1969

Unlocking Mobile Measurement for YouTube in the U.S.

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. comScore just... Read More