Events & Webinars

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December 31, 1969 How Granular Data Improves Cross-Platform Targeting

How Granular Data Improves Cross-Platform Targeting

SVP Aaron Fetters shares how clients leverage comScore data to find the right audience for their campaign and more intelligently target brand-safe content Read More

Webinar December 31, 1969

The Global Mobile Trends Webinar

During this presentation, Ben Martin, Global Marketing Insights Director at comScore, provides a comprehensive overview of how mobile audiences, content categories and apps are changing... Read More

Webinar December 31, 1969

Holiday Tracker Overview and Demo

In this presentation, Kevin Moll, Senior Retail Insights Analyst, provides viewers an overview of the comScore Holiday Tracker®, the data it provides to users, and an in-depth product... Read More

Webinar December 31, 1969

The Global Mobile Trends Webinar

During this presentation, Ben Martin, Global Marketing Insights Director at comScore, provides a comprehensive overview of how mobile audiences, content categories and apps are changing... Read More

December 31, 1969 Audience of the Moon

Audience of the Moon

On Monday, August 21, 2017, the United States experienced an awesome event: the first solar eclipse visible across the contiguous U.S. since 1918. Millions of Americans paused their... Read More

December 31, 1969

comScore Appoints Joseph R. Rostock as Chief Information Officer

comScore today announced that Joseph R. Rostock will join comScore in the newly created role of Chief Information Officer (CIO) effective today, September 28, 2017. He will report to... Read More

December 31, 1969

comScore Follow-Up Statement on Pending Legal Proceedings with Nielsen

comScore is aware of Nielsen's September 25, 2017 injunction filing, which merely repeats the allegations made in its earlier filings with the Court and in arbitration. Read More

Webinar December 31, 1969

2017 State of Travel

This webinar, presented by Ryan Williams and Irena Simakova, took an in-depth look at travel industry trends and how consumer behavior is changing as brands compete for their piece... Read More

December 31, 1969

Malaysia’s Multi-Platform Consumer Behaviour

comScore recently announced major upgrades to MMX Multi-Platform and Mobile Metrix in Malaysia with the introduction mobile consumer panel data. This Android mobile panel expands comScore’s... Read More

December 31, 1969

India’s Travel Consumers Go Mobile

When it comes to travel, mobile plays an increasingly important role in how digital content is being consumed. In July 2017, 68% of travel category visitors in India accessed content... Read More

December 31, 1969

comScore Statement on Pending Legal Proceedings with Nielsen

Nielsen’s arbitration demand and lawsuit both relate to an order and consent agreement as a result of Nielsen’s prior acquisition of Arbitron. In 2013, the Federal Trade Commission... Read More

December 31, 1969

The #1 digital advertising metric is…

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey... Read More

December 31, 1969

Understanding China’s Mobile and Multi-Platform Audiences

comScore and CTR Market Research recently announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered... Read More

Webinar December 31, 1969

Think Tank: Viewability

What is the dictionary definition of viewability? Who decides how much is enough? What role do publishers play? And most importantly, what about user experience? This interactive session... Read More

December 31, 1969

China: Understanding Online Video Consumption at the Programme Level

comScore recently launched Extended Video in China. This new offering delivers programme-level insights into online video consumption, providing granular data on content viewed, audience... Read More

Webinar December 31, 1969

Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table... Read More

Webinar December 31, 1969 The Global Mobile Report

The Global Mobile Report

The Global Mobile Report, comScore uses mobile and multi-platform data from 14 markets (USA, Canada, UK, France, Germany, Italy, Spain, Argentina, Brazil, Mexico, China, India, Indonesia... Read More

December 31, 1969 Top apps couldnt go without

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessarily Their Highest Usage Apps

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t... Read More

Webinar December 31, 1969

Marketing Lessons in the New Era in India

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one... Read More

December 31, 1969 Global In View

Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance

Each quarter, comScore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding... Read More

Webinar December 31, 1969 2017 LATAM Digital Future in Focus

2017 LATAM Digital Future in Focus

During our yearly event in Miami, we discussed the latest digital trends affecting Latin America and the US Hispanic segment. Read More

December 31, 1969 5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S. Mobile App Report”

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S. Mobile App Report”

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market.... Read More

Webinar December 31, 1969 The 2017 U.S. Mobile App Report

The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences,... Read More

Webinar December 31, 1969 UKOM Insights – 18-24s and Traditional News Brands

UKOM Insights – 18-24s and Traditional News Brands

What’s the significance of traditional news brands in the online lives of young audiences? It is no secret that the role of social media sites in breaking news and influencing readers... Read More

December 31, 1969

Getting Back to the Advertising Metrics That Matter

Since comScore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers.... Read More