Events & Webinars

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December 31, 1969

The #1 digital advertising metric is…

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey... Read More

December 31, 1969

Understanding China’s Mobile and Multi-Platform Audiences

comScore and CTR Market Research recently announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered... Read More

December 31, 1969

Brand Safety: Another Case for Increased Trust & Transparency in Digital Advertising

comScore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers... Read More

Webinar December 31, 1969

Think Tank: Viewability

What is the dictionary definition of viewability? Who decides how much is enough? What role do publishers play? And most importantly, what about user experience? This interactive session... Read More

December 31, 1969

China: Understanding Online Video Consumption at the Programme Level

comScore recently launched Extended Video in China. This new offering delivers programme-level insights into online video consumption, providing granular data on content viewed, audience... Read More

Webinar December 31, 1969

Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table... Read More

Webinar December 31, 1969 The Global Mobile Report

The Global Mobile Report

The Global Mobile Report, comScore uses mobile and multi-platform data from 14 markets (USA, Canada, UK, France, Germany, Italy, Spain, Argentina, Brazil, Mexico, China, India, Indonesia... Read More

December 31, 1969 Top apps couldnt go without

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessarily Their Highest Usage Apps

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t... Read More

Webinar December 31, 1969

Marketing Lessons in the New Era in India

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one... Read More

December 31, 1969 Global In View

Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance

Each quarter, comScore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding... Read More

Webinar December 31, 1969 2017 LATAM Digital Future in Focus

2017 LATAM Digital Future in Focus

During our yearly event in Miami, we discussed the latest digital trends affecting Latin America and the US Hispanic segment. Read More

December 31, 1969 5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S. Mobile App Report”

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S. Mobile App Report”

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market.... Read More

Webinar December 31, 1969 The 2017 U.S. Mobile App Report

The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences,... Read More

Webinar December 31, 1969 UKOM Insights – 18-24s and Traditional News Brands

UKOM Insights – 18-24s and Traditional News Brands

What’s the significance of traditional news brands in the online lives of young audiences? It is no secret that the role of social media sites in breaking news and influencing readers... Read More

December 31, 1969

Getting Back to the Advertising Metrics That Matter

Since comScore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers.... Read More

December 31, 1969

Is LATAM Leading the Way for the Ride Sharing Economy?

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight... Read More

December 31, 1969 Who is Winning the Global Instant Messaging Battle?

Who is Winning the Global Instant Messaging Battle?

Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands... Read More

Webinar December 31, 1969 Global, Mobile and Marketplace Driven Shoppers Webinar

Global, Mobile and Marketplace Driven Shoppers Webinar

This webinar, co-presented by Louis DeJianne of UPS and Andrew Lipsman of comScore took an in-depth look at the evolution of e-commerce across devices and marketplaces and what these... Read More

December 31, 1969 Which Global Content Categories are ‘Mobile First’?

Which Global Content Categories are ‘Mobile First’?

Mobile devices account for around 7 of every 10 digital minutes in the 14 markets analysed, but smartphone and tablet share within particular content categories exhibits variances that... Read More

December 31, 1969 Top 10 Burning Issues in Digital Whats the Common Thread

Top 10 Burning Issues in Digital: What’s the Common Thread?

Today we released our latest report, Top 10 Burning Issues in Digital, to provide comScore’s perspective on the most pressing issues, topics and trends driving debate in the digital... Read More

Webinar December 31, 1969 Top 10 Burning Issues in Digital

Top 10 Burning Issues in Digital

This report provides our perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader... Read More

Webinar December 31, 1969

comScore’s State of Digital

As we look ahead, what trends will emerge and impact our industry? Our Co-Founder and CEO Gian Fulgoni spoke about these trends at the 20th annual Oppenheimer Technology, Internet &... Read More

Webinar December 31, 1969 UKOM Insights - UK Digital Market Overview March 2017

UKOM Insights - UK Digital Market Overview June 2017

Get insights into what the UK population is doing online from a top-line overview of audience behaviour across devices, presented in this quarterly snapshot of digital audience trends... Read More

December 31, 1969

E-commerce spending surpassed $100 billion in Q2

Gian Fulgoni, ComScore co-founder & CEO, discusses the record-breaking digital sales in the second quarter and how e-commerce is affecting the traditional retail industry. Read More

Webinar December 31, 1969 Video Gaming Insights

Video Gaming Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this June 2017 edition, the topic is video gaming. Read More