Closed Loop Cross-Platform Audience Reach with Comscore
Political Candidates Use Different Strategies to Engage Voters Through Digi...
Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011
In the UK, 1.7 Million Mobile Subscribers Consumed Automotive Content on Mo...
Millennial Media recently released a study conducted with Comscore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mo...
Infographic: Size of Selected Online Video Markets
Attributing Brand Advertising Effectiveness
Pre-Testing Ad Creative Pays for Itself
A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that o...
Men and Women Respond Differently To Various Types of Creative Ad Elements
Growth in Top US Mobile Categories
Men More Difficult to Persuade with Advertising than Women
U.S. Video Advertising as a Percentage of Total Online Video Consumption
Total Ad Impressions Delivered on U.S. Publisher Sites
Top Social Network Publishers by Advertising Exposed Reach %
Top 10 Ad Networks in U.S.