More Insights

Google Reaches 1 Billion Global Visitors

In May 2011, Google Sites became the first web property to surpass 1 billion unique visitors globally. In the past year, Google Sites has seen its audience grow 8% to eclipse the 1 billion threshold....

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...