Closed Loop Cross-Platform Audience Reach with Comscore
The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic. Read more
Fast Facts: Diwali 2023 on social media
Fast Facts: 2023 Masters® Tournament
2023 Grammys at a Glance
The Wrap on the Golden Globes 2023
Retail: ‘tis the season of the bargain hunter
What social marketers need to know for this year’s...
Game on! The FIFA World Cup kicks off
Traffic to health apps has increased by 29 percent...
Navigating Limited Ad Spaces During Key Events
Infographic: Understanding ‘mobile first’ consumer behaviours
Unlocking Mobile Measurement for YouTube in the U.S.
So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. Comscore just announced the introduct...
Comscore Q1 2016 Advertising Benchmarks
How do Political Ads add Up?
U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014
Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placeme...
TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...
ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...
New study finds that the IAB's Mobile Rising Star ad formats are more likel...
New study finds nearly all consumers who interacted with IAB's Mobile Risin...