Rankings

May 22, 2015

comScore Ranks the Top 50 U.S. Digital Media Properties for April 2015

RESTON, VA, May 22, 2015 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for April 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 197.9 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
April 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

  Rank Property

Unique Visitors/Viewers

(000)

  Total Internet : Total Audience  257,879        
1 Google Sites 243,067   26 BuzzFeed.com 76,718
2 Yahoo Sites 213,365   27 Pinterest.com 76,640
3 Facebook 211,982   28 Conde Nast Digital 75,951
4 Amazon Sites 178,318   29 Answers.com Sites 75,598
5 Microsoft Sites 173,421   30 ESPN 75,508
6 AOL, Inc. 170,447   31 WordPress.com* 71,636
7 Mode Media (formerly Glam Media) 152,080   32 Mail Online / Daily Mail 67,615
8 Apple Inc. 140,433   33 Zillow Inc. Sites 65,461
9 Comcast NBCUniversal 135,298   34 craigslist, inc. 63,474
10 CBS Interactive 134,785   35 Viacom Digital 62,523
11 eBay 125,921   36 Meredith Digital 62,251
12 Wikimedia Foundation Sites 119,678   37 TripAdvisor Inc. 59,684
13 Gannett Sites 115,612   38 New York Times Digital 59,333
14 Linkedin 115,427   39 Demand Media 58,572
15 Turner Digital 115,400   40 Scripps Networks Interactive Inc. 58,511
16 Time Inc. Network (U.S) 106,632   41 Netflix.com 58,222
17 Twitter.com 102,013   42 Adobe Sites 57,930
18 Weather Company, The 98,464   43 Ask Network 56,668
19 Hearst Corporation 89,721   44 Vimeo 54,825
20 Pandora.com 86,231   45 Cox Enterprises Inc. 53,617
21 Yelp 84,994   46 Vox Media 53,208
22 About 84,521   47 iHeartRadio Network 53,056
23 Wal-Mart 81,988   48 YP Sites 52,915
24 SheKnows Media 80,904   49 Fox News Digital Network 52,001
25 WebMD Health 77,387   50 Gawker Media 51,594

 

comScore Top 50 Properties (Desktop Only)
April 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

(000)

  Total Internet : Total Audience  230,989        
1 Google Sites 197,902   26 Answers.com Sites 32,432
2 Yahoo Sites 154,351   27 Conde Nast Digital 32,163
3 Microsoft Sites 143,835   28 SheKnows Media 31,805
4 Facebook 140,791   29 WebMD Health 31,425
5 Amazon Sites 104,417   30 Dropbox Sites 31,399
6 AOL, Inc. 102,392   31 Pinterest.com 30,597
7 Mode Media (formerly Glam Media) 82,666   32 Zillow Inc. Sites 30,289
8 Wikimedia Foundation Sites 68,102   33 New York Times Digital 30,071
9 CBS Interactive 66,471   34 Purch 29,699
10 eBay 65,365   35 TripAdvisor Inc. 29,316
11 Comcast NBCUniversal 59,882   36 Intuit 28,698
12 Turner Digital 58,635   37 Demand Media 28,223
13 Apple Inc. 53,515   38 ESPN 26,555
14 About 48,582   39 Netflix.com 25,562
15 Gannett Sites 47,031   40 Meredith Digital 25,521
16 Ask Network 45,972   41 Ziff Davis Tech 24,856
17 Linkedin 44,491   42 Fox News Digital Network 24,272
18 Time Inc. Network (U.S) 43,042   43 IDG Network 24,142
19 craigslist, inc. 42,679   44 Expedia Inc 23,412
20 Wal-Mart 39,840   45 Vox Media 23,332
21 Hearst Corporation 39,801   46 Verizon Communications Corporation 23,220
22 Twitter.com 37,451   47 T365 - Tribune 22,652
23 Yelp 35,274   48 YP Sites 22,356
24 Adobe Sites 34,184   49 Viacom Digital 22,331
25 Weather Company, The 34,046   50 Scripps Networks Interactive Inc. 22,198

 

comScore Ad Focus Rankings (Desktop Only)
April 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  230,989 100.0          
1 AddThis 222,188 96.2   1 Google Ad Network** 216,642 93.8
2 Google 188,596 81.6   2 Yahoo Audience Network** 205,307 88.9
3 ShareThis 178,702 77.4   3 Conversant** 192,536 83.4
4 Taboola 172,727 74.8   4 Criteo** 183,378 79.4
5 Yahoo Sites 154,351 66.8   5 RadiumOne** 178,232 77.2
6 Outbrain 149,691 64.8   6 RhythmOne** 158,383 68.6
7 Facebook.com 138,468 59.9   7 Advertising.com** 157,829 68.3
8 MSN 125,888 54.5   8 Exponential** 154,456 66.9
9 YouTube.com 109,879 47.6   9 Gamut - Network** 154,083 66.7
10 AOL, Inc. 102,392 44.3   10 Collective Display** 153,181 66.3
11 Amazon.com* 87,907 38.1   11 Rocket Fuel** 133,236 57.7
12 Mode Media (formerly Glam Media) 82,666 35.8   12 Amobee** 125,917 54.5
13 Windows Live 64,641 28.0   13 Microsoft Media Network US** 102,795 44.5
14 About 48,582 21.0   14 SourceKnowledge Video Network** 102,450 44.4
15 Gannett Sites 47,031 20.4   15 Media.net Contextual Ads** 81,857 35.4
16 Ask Network 45,972 19.9   16 Undertone Networks** 80,624 34.9
17 Linkedin 44,491 19.3   17 Adroit Digital** 77,424 33.5
18 Blogger 37,805 16.4   18 Vibrant Media** 72,333 31.3
19 Twitter.com 37,451 16.2   19 AdBlade Network** 69,914 30.3
20 CNN 37,217 16.1   20 GumGum** 68,892 29.8
21 NBC News Digital 37,206 16.1    
22 Walmart.com 36,972 16.0   Top DSP/SSP/Ad Exchange Entities
23 Yelp 35,274 15.3   1 Rubicon Project** 189,356 82.0
24 CBS News 34,481 14.9   2 Fulcrum5** 188,179 81.5
25 Answers.com Sites 32,432 14.0   3 OpenX** 149,413 64.7
26 SheKnows Media 31,805 13.8   4 engage:BDR** 29,567 12.8
27 WebMD Health 31,425 13.6    
28 IMDb 30,534 13.2  
29 Zillow Inc. Sites 30,289 13.1  
30 New York Times Digital 30,071 13.0  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in April. For instance, Yahoo Sites was seen by 66.8 percent of the 231 million desktop internet users in April.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of Media Metrix Multi-Platform 

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Multi-Platform