Rankings

January 27, 2015

comScore Ranks the Top 50 U.S. Digital Media Properties for December 2014

RESTON, VA, January 27, 2015 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 196.2 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.
 

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
December 2014
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform
Rank Property Unique Visitors/Viewers
(000)
  Rank Property Unique Visitors/Viewers
(000)
  Total Internet : Total Audience  252,469        
1 Google Sites 238,251   26 SheKnows Media 78,439
2 Yahoo Sites 216,151   27 Yelp 77,646
3 Facebook 207,137   28 Conde Nast Digital 77,339
4 AOL, Inc. 198,567   29 BuzzFeed.com 76,849
5 Amazon Sites 181,119   30 Scripps Networks Interactive Inc. 74,705
6 Microsoft Sites 168,403   31 Pinterest.com 72,500
7 Mode Media (formerly Glam Media) 144,718   32 WebMD Health 69,785
8 CBS Interactive 137,120   33 Viacom Digital 69,312
9 Comcast NBCUniversal 135,080   34 Target Corporation 67,541
10 Apple Inc. 134,779   35 Ask Network 65,260
11 eBay 124,039   36 Meredith Digital 65,232
12 Turner Digital 110,472   37 Netflix.com 62,954
13 Wikimedia Foundation Sites 106,985   38 Adobe Sites 61,058
14 Gannett Sites 105,237   39 Demand Media 59,740
15 Wal-Mart 99,773   40 Gawker Media 58,799
16 Linkedin 95,774   41 Vimeo 58,492
17 Time Inc. Network (U.S) 90,809   42 NFL Internet Group 57,706
18 Twitter.com 90,698   43 New York Times Digital 57,458
19 Pandora.com 89,437   44 Fox Sports Digital - Sporting News Media 56,650
20 ESPN 88,384   45 WordPress.com* 55,394
21 Blinkx 85,830   46 craigslist, inc. 55,308
22 Weather Company, The 81,966   47 Fox News Digital Network 54,710
23 Hearst Corporation 79,729   48 AnyClip Media 53,812
24 About 78,809   49 Vox Media 52,635
25 Answers.com Sites 78,656   50 iHeartMedia Digital 50,655

 

comScore Top 50 Properties (Desktop Only)
December 2014
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Rank Property Unique Visitors
(000)
  Rank Property Unique Visitors
(000)
  Total Internet : Total Audience  228,444        
1 Google Sites 196,234   26 Twitter.com 37,602
2 Yahoo Sites 160,890   27 Pinterest.com 34,735
3 Microsoft Sites 146,852   28 Weather Company, The 34,556
4 Facebook 140,185   29 Yelp 34,473
5 Amazon Sites 117,300   30 ESPN 33,485
6 AOL, Inc. 103,279   31 SheKnows Media 33,108
7 Mode Media (formerly Glam Media) 83,699   32 Demand Media 33,005
8 eBay 73,387   33 Meredith Digital 32,830
9 CBS Interactive 72,244   34 WebMD Health 32,448
10 Wikimedia Foundation Sites 68,538   35 Best Buy Sites 31,310
11 Comcast NBCUniversal 64,186   36 Dropbox Sites 30,788
12 Apple Inc. 61,021   37 New York Times Digital 30,722
13 Turner Digital 60,173   38 Purch 29,608
14 Wal-Mart 59,843   39 Verizon Communications Corporation 28,695
15 Gannett Sites 49,610   40 Scripps Networks Interactive Inc. 28,527
16 About 49,184   41 Sears Sites 28,037
17 Ask Network 48,976   42 Netflix.com 27,865
18 Time Inc. Network (U.S) 43,628   43 IDG Network 27,227
19 Linkedin 42,169   44 Fox News Digital Network 26,896
20 craigslist, inc. 40,916   45 Viacom Digital 25,910
21 Answers.com Sites 40,037   46 Ziff Davis Tech 25,893
22 Adobe Sites 39,531   47 Gawker Media 25,106
23 Hearst Corporation 39,100   48 Kohls Corporation 24,566
24 Conde Nast Digital 38,981   49 YP Sites 23,727
25 Target Corporation 38,096   50 AT&T, Inc. 23,393

 

comScore Ad Focus Rankings (Desktop Only)
December 2014
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  228,444 100.0          
1 AddThis 219,862 96.2   1 Google Ad Network** 218,021 95.4
2 Taboola 197,699 86.5   2 Yahoo Audience Network** 196,866 86.2
3 Google 189,196 82.8   3 Conversant (formerly ValueClick Networks)** 196,667 86.1
4 Outbrain 177,464 77.7   4 Casale Media - MediaNet** 187,809 82.2
5 Yahoo Sites 160,890 70.4   5 Criteo** 187,148 81.9
6 ShareThis 141,891 62.1   6 RadiumOne** 182,107 79.7
7 Facebook.com 137,346 60.1   7 Collective Display** 166,127 72.7
8 MSN 130,147 57.0   8 Burst Media** 165,289 72.4
9 YouTube.com 116,694 51.1   9 Advertising.com** 161,819 70.8
10 AOL, Inc. 103,279 45.2   10 Exponential - Tribal Fusion** 156,761 68.6
11 Amazon.com* 101,777 44.6   11 Gamut - Network** 151,965 66.5
12 Mode Media (formerly Glam Media) 83,699 36.6   12 Rocket Fuel** 141,984 62.2
13 5min Media Platform 77,024 33.7   13 Amobee** 141,984 62.2
14 Windows Live 65,579 28.7   14 Adroit Digital** 134,357 58.8
15 Walmart.com 57,254 25.1   15 SourceKnowledge Video Network** 127,908 56.0
16 Gannett Sites 49,610 21.7   16 Microsoft Media Network US** 113,749 49.8
17 About 49,184 21.5   17 TC Media Reach & Response Network** 109,609 48.0
18 Ask Network 48,976 21.4   18 Undertone Networks** 97,236 42.6
19 Blogger 42,471 18.6   19 Media.net Contextual Ads** 80,582 35.3
20 Linkedin 42,169 18.5   20 AdBlade Network** 78,727 34.5
21 Answers.com Sites 40,037 17.5    
22 NBC News Digital 39,517 17.3   Top DSP/SSP/Ad Exchange Entities
23 CNN 39,306 17.2   1 Rubicon Project** 211,808 92.7
24 Target.com 38,051 16.7   2 Fulcrum5** 187,844 82.2
25 Twitter.com 37,602 16.5   3 OpenX** 150,870 66.0
26 Yelp 34,473 15.1   4 engage:BDR** 36,880 16.1
27 CBS News 34,062 14.9    
28 Apple.com 33,967 14.9  
29 ESPN 33,485 14.7  
30 SheKnows Media 33,108 14.5  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 70.4 percent of the 228 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Audience Analytics, Multi-Platform, Rankings, Web Traffic