Rankings

January 21, 2016

comScore Ranks the Top 50 U.S. Digital Media Properties for December 2015

RESTON, VA, January 21, 2016 – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 208.3 million visitors.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
December 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

  Rank Property

Unique Visitors/Viewers

(000)

  Total Internet : Total Audience  260,182        
1 Google Sites 248,385   26 Pinterest.com 87,392
2 Facebook 218,640   27 Yelp 86,027
3 Yahoo Sites 204,885   28 ESPN 83,897
4 Amazon Sites 198,719   29 Meredith Digital 81,666
5 Microsoft Sites 191,507   30 BuzzFeed.com 80,442
6 AOL, Inc. 181,209   31 Target Corporation 78,877
7 Comcast NBCUniversal 154,848   32 WordPress.com* 78,593
8 CBS Interactive 150,669   33 Vimeo 78,164
9 Mode Media 143,788   34 WashingtonPost.com 75,990
10 Apple Inc. 142,396   35 Adobe Sites 74,872
11 Wikimedia Foundation Sites 118,640   36 WebMD Health 71,276
12 Turner Digital 118,105   37 About 70,787
13 Twitter 115,637   38 New York Times Digital 70,356
14 Time Inc. Network (U.S) 114,025   39 Mail Online / Daily Mail 66,177
15 Conde Nast Digital 112,604   40 Cox Enterprises Inc. 64,657
16 Wal-Mart 111,832   41 Scripps Networks Interactive Inc. 64,619
17 Linkedin 111,312   42 Groupon 64,309
18 Weather Company, The 105,458   43 TripAdvisor Inc. 62,580
19 eBay 103,965   44 Zillow Group 62,242
20 Hearst 100,899   45 NFL Internet Group 61,940
21 USA Today Network 100,242   46 Netflix Inc. 61,786
22 SheKnows Media 92,483   47 Vox Media 59,781
23 PayPal 92,410   48 Fox News Digital Network 57,700
24 Answers.com Sites 90,918   49 craigslist, inc. 57,397
25 Pandora.com 89,702   50 Purch 57,072

 

comScore Top 50 Properties (Desktop Only)
December 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

(000)

  Total Internet : Total Audience  232,202        
1 Google Sites 208,309   26 Target Corporation 35,364
2 Microsoft Sites 151,063   27 Yelp 35,195
3 Facebook 145,033   28 Pinterest.com 33,688
4 Yahoo Sites 140,012   29 Adobe Sites 33,222
5 Amazon Sites 118,629   30 TripAdvisor Inc. 32,851
6 AOL, Inc. 101,186   31 Purch 31,446
7 Mode Media 72,346   32 SheKnows Media 30,248
8 CBS Interactive 63,280   33 Meredith Digital 29,190
9 Wikimedia Foundation Sites 56,573   34 Weather Company, The 29,113
10 Wal-Mart 56,250   35 Netflix Inc. 28,528
11 eBay 55,908   36 Answers.com Sites 27,582
12 Comcast NBCUniversal 55,332   37 New York Times Digital 27,375
13 Apple Inc. 52,950   38 WebMD Health 27,075
14 Turner Digital 49,861   39 Best Buy Sites 26,843
15 Ask Network 41,598   40 Zillow Group 26,356
16 Time Inc. Network (U.S) 41,057   41 Ziff Davis Tech 25,536
17 PayPal 40,466   42 Verizon Communications Corporation 25,442
18 Hearst 39,306   43 ESPN 25,348
19 Conde Nast Digital 39,256   44 Sears Sites 23,337
20 Linkedin 39,098   45 Scripps Networks Interactive Inc. 23,324
21 USA Today Network 37,851   46 Valve Corporation 23,143
22 About 37,606   47 JPMorgan Chase Property 23,083
23 Twitter 37,295   48 Cox Enterprises Inc. 22,304
24 craigslist, inc. 36,485   49 Fox News Digital Network 22,088
25 Dropbox Sites 35,743   50 Vox Media 21,995

 

comScore Ad Focus Rankings (Desktop Only)
December 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  232,202 100.0          
1 Taboola 203,798 87.8   1 Google Ad Network** 221,796 95.5
2 Google 200,187 86.2   2 Yahoo Audience Network** 208,089 89.6
3 ShareThis 150,353 64.8   3 Criteo** 199,310 85.8
4 Facebook.com 142,767 61.5   4 Conversant** 199,171 85.8
5 Yahoo Sites 140,012 60.3   5 RadiumOne** 188,066 81.0
6 MSN 133,488 57.5   6 Exponential** 166,276 71.6
7 Outbrain 131,366 56.6   7 RhythmOne** 161,446 69.5
8 YouTube.com 111,600 48.1   8 Collective Display** 159,170 68.5
9 Amazon.com* 106,090 45.7   9 Gamut - Network** 156,616 67.4
10 Gravity Personalization 103,004 44.4   10 Advertising.com** 128,349 55.3
11 AOL, Inc. 101,186 43.6   11 Amobee** 121,303 52.2
12 RevContent 84,085 36.2   12 Rocket Fuel** 100,570 43.3
13 Windows Live 75,643 32.6   13 Media.net Contextual Ads** 94,759 40.8
14 Mode Media 72,346 31.2   14 Specific Media** 92,624 39.9
15 Walmart.com 53,337 23.0   15 SourceKnowledge Video Network** 85,591 36.9
16 Ask Network 41,598 17.9   16 Vibrant Media** 71,731 30.9
17 Linkedin 39,098 16.8   17 Choicestream** 70,577 30.4
18 USA Today Network 37,851 16.3   18 Undertone Networks** 68,653 29.6
19 About 37,606 16.2   19 GumGum** 61,278 26.4
20 Twitter.com 36,212 15.6   20 33Across Real Platform** 60,424 26.0
21 CNN Brand 35,393 15.2    
22 Target.com 35,330 15.2   Top DSP/SSP/Ad Exchange Entities
23 Yelp 35,195 15.2   1 Fulcrum5** 198,271 85.4
24 CBS News 32,844 14.1   2 OpenX** 160,271 69.0
25 NBC News Digital 32,771 14.1   3 engage:BDR** 42,115 18.1
26 Blogger 31,657 13.6    
27 Purch 31,446 13.5  
28 Apple.com 30,563 13.2  
29 SheKnows Media 30,248 13.0  
30 TripAdvisor.com* 28,252 12.2  
                     

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 60.3 percent of the 232 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of Media Metrix Multi-Platform

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Tags: Ad Networks, Audience Analytics, Multi-Platform, Rankings, Web Traffic