Rankings

April 22, 2015

comScore Ranks the Top 50 U.S. Digital Media Properties for March 2015

RESTON, VA, April 22, 2015 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for March 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 204.6 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.3 percent.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
 March 2015
Total U.S. – Home and Work Locations
 Source: comScore Media Metrix Multi-Platform
Rank Property Unique Visitors/Viewers
(000)
  Rank Property Unique Visitors/Viewers
(000)
  Total Internet : Total Audience  255,279        
1 Google Sites 241,567   26 BuzzFeed.com 77,930
2 Yahoo Sites 219,947   27 Conde Nast Digital 76,866
3 Facebook 209,643   28 WebMD Health 76,292
4 AOL, Inc. 188,471   29 Answers.com Sites 73,718
5 Microsoft Sites 176,435   30 Pinterest.com 72,881
6 Amazon Sites 175,094   31 WordPress.com* 70,375
7 Mode Media (formerly Glam Media) 154,534   32 Meredith Digital 64,399
8 CBS Interactive 139,508   33 Viacom Digital 63,309
9 Apple Inc. 136,095   34 Mail Online / Daily Mail 61,869
10 Comcast NBCUniversal 134,643   35 craigslist, inc. 61,341
11 eBay 122,462   36 Ask Network 60,463
12 Wikimedia Foundation Sites 117,815   37 New York Times Digital 59,230
13 Turner Digital 117,699   38 Adobe Sites 59,208
14 Linkedin 114,380   39 TripAdvisor Inc. 58,753
15 Gannett Sites 113,375   40 Scripps Networks Interactive Inc. 58,697
16 Time Inc. Network (U.S) 101,687   41 Demand Media 57,182
17 Twitter.com 100,382   42 Netflix.com 56,393
18 Weather Company, The 97,749   43 Cox Enterprises Inc. 56,123
19 Pandora.com 87,796   44 Fox News Digital Network 55,888
20 About 86,557   45 Vimeo 54,973
21 SheKnows Media 85,981   46 YP Sites 54,292
22 Hearst Corporation 85,648   47 Vox Media 53,277
23 Yelp 83,346   48 Disney Online 52,279
24 Wal-Mart 81,919   49 WashingtonPost.com 52,168
25 ESPN 80,508   50 VEVO 51,731

 

comScore Top 50 Properties (Desktop Only)
 March 2015
Total U.S. – Home and Work Locations
 Source: comScore Media Metrix
Rank Property Unique Visitors
(000)
  Rank Property Unique Visitors
(000)
  Total Internet : Total Audience  231,411        
1 Google Sites 204,572   26 Adobe Sites 35,816
2 Yahoo Sites 168,924   27 SheKnows Media 35,242
3 Microsoft Sites 152,540   28 Conde Nast Digital 33,627
4 Facebook 142,353   29 ESPN 32,548
5 Amazon Sites 108,094   30 WebMD Health 32,435
6 AOL, Inc. 107,235   31 Dropbox Sites 31,978
7 Mode Media (formerly Glam Media) 80,307   32 TripAdvisor Inc. 30,790
8 CBS Interactive 71,224   33 New York Times Digital 30,579
9 Wikimedia Foundation Sites 70,615   34 Purch 30,336
10 eBay 67,246   35 Demand Media 28,774
11 Comcast NBCUniversal 62,527   36 Pinterest.com 28,589
12 Turner Digital 61,928   37 Meredith Digital 27,512
13 Apple Inc. 53,128   38 Netflix.com 27,180
14 About 52,161   39 Fox News Digital Network 26,998
15 Ask Network 50,142   40 Verizon Communications Corporation 26,422
16 Gannett Sites 48,746   41 Ziff Davis Tech 25,768
17 Linkedin 45,152   42 IDG Network 25,243
18 Time Inc. Network (U.S) 43,062   43 Vox Media 24,569
19 craigslist, inc. 42,565   44 Expedia Inc 24,311
20 Wal-Mart 40,462   45 YP Sites 23,833
21 Hearst Corporation 38,979   46 Viacom Digital 23,632
22 Twitter.com 38,557   47 Mail Online / Daily Mail 22,751
23 Weather Company, The 38,347   48 Scripps Networks Interactive Inc. 22,522
24 Yelp 36,484   49 Intuit 22,445
25 Answers.com Sites 35,926   50 T365 - Tribune 22,038

 

comScore Ad Focus Rankings (Desktop Only)
 March 2015
 Total U.S. – Home and Work Locations
 Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  231,411 100.0          
1 AddThis 222,828 96.3   1 Google Ad Network** 217,120 93.8
2 Google 196,335 84.8   2 Yahoo Audience Network** 205,773 88.9
3 Taboola 187,239 80.9   3 Conversant** 193,648 83.7
4 ShareThis 180,223 77.9   4 Criteo** 184,812 79.9
5 Yahoo Sites 168,924 73.0   5 RadiumOne** 181,246 78.3
6 Outbrain 158,355 68.4   6 Advertising.com** 165,864 71.7
7 Facebook.com 138,780 60.0   7 Burst Media** 160,344 69.3
8 MSN 132,271 57.2   8 Exponential - Tribal Fusion** 157,279 68.0
9 YouTube.com 107,913 46.6   9 Gamut - Network** 155,819 67.3
10 AOL, Inc. 107,235 46.3   10 Collective Display** 155,767 67.3
11 Amazon.com* 91,385 39.5   11 Amobee** 137,876 59.6
12 Mode Media (formerly Glam Media) 80,307 34.7   12 Rocket Fuel** 135,074 58.4
13 Windows Live 58,006 25.1   13 SourceKnowledge Video Network** 109,277 47.2
14 5min Media Platform 56,171 24.3   14 Adroit Digital** 109,087 47.1
15 About 52,161 22.5   15 Microsoft Media Network US** 104,137 45.0
16 Ask Network 50,142 21.7   16 Media.net Contextual Ads** 81,016 35.0
17 Gannett Sites 48,746 21.1   17 Undertone Networks** 81,013 35.0
18 Linkedin 45,152 19.5   18 Vibrant Media** 73,597 31.8
19 Blogger 40,698 17.6   19 AdBlade Network** 73,100 31.6
20 NBC News Digital 39,170 16.9   20 GumGum** 72,188 31.2
21 CBS News 38,560 16.7    
22 Twitter.com 38,557 16.7   Top DSP/SSP/Ad Exchange Entities
23 Walmart.com 37,922 16.4   1 Rubicon Project** 192,395 83.1
24 Yelp 36,484 15.8   2 Fulcrum5** 189,258 81.8
25 Answers.com Sites 35,926 15.5   3 OpenX** 148,682 64.3
26 SheKnows Media 35,242 15.2   4 engage:BDR** 36,720 15.9
27 CNN 34,852 15.1    
28 Weather Channel, The 32,859 14.2  
29 ESPN 32,548 14.1  
30 WebMD Health 32,435 14.0  
                     

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in March. For instance, Yahoo Sites was seen by 73 percent of the 231 million desktop internet users in March.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of Media Metrix Multi-Platform

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Multi-Platform