Rankings

November 21, 2014

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2014

RESTON, VA, November 21, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 187.6 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 94.2 percent.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
October 2014
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform
Rank Property Unique Visitors/Viewers
 (000)
  Rank Property Unique Visitors/Viewers
 (000)
  Total Internet : Total Audience  250,615        
1 Google Sites 236,104   26 Conde Nast Digital 72,290
2 Yahoo Sites 217,594   27 Pinterest.com 70,234
3 Facebook 201,135   28 WebMD Health 70,035
4 AOL, Inc. 191,783   29 Viacom Digital 65,266
5 Amazon Sites 175,969   30 Ask Network 64,869
6 Microsoft Sites 169,955   31 Answers.com Sites 64,828
7 CBS Interactive 133,167   32 New York Times Digital 64,448
8 Comcast NBCUniversal 132,807   33 Demand Media 63,011
9 Apple Inc. 131,454   34 Vimeo 59,412
10 Mode Media (formerly Glam Media) 129,887   35 Adobe Sites 58,637
11 Turner Digital 120,301   36 Fox News Digital Network 57,266
12 Wikimedia Foundation Sites 106,489   37 Meredith Digital 56,677
13 eBay 106,226   38 craigslist, inc. 56,234
14 Gannett Sites 104,986   39 Netflix.com 55,753
15 ESPN 89,064   40 YP Sites 55,716
16 Linkedin 88,766   41 Disney Online 55,524
17 Time Inc. Network (partial) 88,272   42 Fox Sports Digital - Sporting News Media 55,466
18 About 85,851   43 IHeartRadio Network 54,557
19 Hearst Corporation 81,907   44 NFL Internet Group 53,898
20 Weather Company, The 81,510   45 Gawker Media 53,844
21 Twitter.com 81,372   46 VEVO 53,786
22 Pandora.com 79,427   47 Target Corporation 53,644
23 Yelp 76,470   48 WordPress.com* 51,977
24 Wal-Mart 75,031   49 WorldNow Sites 51,814
25 BuzzFeed.com 74,577   50 Vox Media 50,744

 

comScore Top 50 Properties (Desktop Only)
October 2014
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Rank Property Unique Visitors
 (000)
  Rank Property Unique Visitors
 (000)
  Total Internet : Total Audience  227,101        
1 Google Sites 187,576   26 ESPN 36,790
2 Yahoo Sites 166,622   27 New York Times Digital 36,430
3 Microsoft Sites 148,777   28 Yelp 35,908
4 Facebook 133,624   29 Conde Nast Digital 35,907
5 AOL, Inc. 110,473   30 Twitter.com 34,840
6 Amazon Sites 104,211   31 WebMD Health 34,265
7 Mode Media (formerly Glam Media) 81,318   32 Pinterest.com 33,950
8 CBS Interactive 73,673   33 Dropbox Sites 31,068
9 Wikimedia Foundation Sites 69,300   34 Target Corporation 30,275
10 Turner Digital 67,259   35 Viacom Digital 29,673
11 Comcast NBCUniversal 65,641   36 Fox News Digital Network 29,463
12 eBay 64,815   37 YP Sites 28,966
13 Apple Inc. 59,462   38 Purch 28,685
14 About 55,191   39 Meredith Digital 28,667
15 Gannett Sites 52,074   40 Verizon Communications Corporation 26,622
16 Ask Network 50,156   41 IDG Network 26,278
17 Linkedin 48,436   42 WordPress.com* 24,402
18 Time Inc. Network (partial) 44,495   43 Gawker Media 24,398
19 craigslist, inc. 41,264   44 Netflix.com 24,242
20 Hearst Corporation 41,233   45 Scripps Networks Interactive Inc. 24,164
21 Wal-Mart 41,020   46 Vox Media 24,130
22 Weather Company, The 38,724   47 Ziff Davis Tech 23,516
23 Adobe Sites 38,144   48 BBC Sites 23,515
24 Answers.com Sites 37,500   49 Everyday Health 23,432
25 Demand Media 37,081   50 BuzzFeed.com 23,212

 

comScore Ad Focus Rankings (Desktop Only)
October 2014
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  227,101 100.0          
1 AddThis 213,903 94.2   1 Google Ad Network** 216,639 95.4
2 Taboola 191,918 84.5   2 Yahoo Audience Network** 193,641 85.3
3 ShareThis 180,204 79.4   3 Conversant (formerly ValueClick Networks)** 191,005 84.1
4 Google 179,585 79.1   4 Casale Media - MediaNet** 183,394 80.8
5 Outbrain 172,289 75.9   5 Criteo** 179,326 79.0
6 Yahoo Sites 166,622 73.4   6 RadiumOne** 175,635 77.3
7 MSN 133,510 58.8   7 Advertising.com** 165,750 73.0
8 Facebook.com 131,328 57.8   8 Burst Media** 162,829 71.7
9 YouTube.com 113,486 50.0   9 Collective Display** 162,029 71.3
10 AOL, Inc. 110,473 48.6   10 Gamut - Network** 155,585 68.5
11 Amazon.com* 85,523 37.7   11 Exponential - Tribal Fusion** 148,246 65.3
12 Mode Media (formerly Glam Media) 81,318 35.8   12 Amobee** 138,255 60.9
13 5min Media Platform 69,721 30.7   13 Rocket Fuel** 128,765 56.7
14 Windows Live 66,699 29.4   14 SourceKnowledge Video Network** 123,638 54.4
15 About 55,191 24.3   15 Microsoft Media Network US** 106,422 46.9
16 Gannett Sites 52,074 22.9   16 Undertone Networks** 92,558 40.8
17 Ask Network 50,156 22.1   17 Vibrant Media** 86,932 38.3
18 Linkedin 48,436 21.3   18 AdBlade Network** 79,272 34.9
19 CNN 45,648 20.1   19 TC Media Reach & Response Network** 74,883 33.0
20 NBC News Digital 42,935 18.9   20 Specific Media** 72,349 31.9
21 Blogger 41,674 18.4    
22 CBS News 40,262 17.7   Top DSP/SSP/Ad Exchange Entities
23 Walmart.com 38,399 16.9   1 Rubicon Project** 191,850 84.5
24 Answers.com Sites 37,500 16.5   2 Fulcrum5** 182,989 80.6
25 Demand Media 37,081 16.3   3 OpenX** 147,123 64.8
26 ESPN 36,790 16.2   4 engage:BDR** 43,427 19.1
27 New York Times Digital 36,430 16.0    
28 Yelp 35,908 15.8  
29 Twitter.com 34,840 15.3  
30 WebMD Health 34,265 15.1  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in October. For instance, Yahoo Sites was seen by 73.4 percent of the 227 million internet users in October.
 * Entity has assigned some portion of traffic to other syndicated entities.
 ** Indicates that the entity is an advertising network.

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
 
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Audience Analytics, Multi-Platform