November 20, 2015

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2015

RESTON, VA, November 20, 2015 – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.9 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 203.6 million visitors.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
October 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

  Rank Property

Unique Visitors/Viewers

(000)

  Total Internet : Total Audience  259,557        
1 Google Sites 245,919   26 Pinterest.com 84,425
2 Facebook 218,166   27 Pandora.com 82,719
3 Yahoo Sites 210,852   28 Answers.com Sites 79,595
4 Amazon Sites 189,830   29 BuzzFeed.com 79,318
5 Microsoft Sites 182,641   30 WordPress.com* 78,389
6 AOL, Inc. 174,791   31 WebMD Health 76,861
7 CBS Interactive 144,033   32 Adobe Sites 74,988
8 Comcast NBCUniversal 143,251   33 Meredith Digital 69,859
9 Apple Inc. 140,011   34 Vimeo 69,741
10 Mode Media 136,037   35 About 68,838
11 Wikimedia Foundation Sites 121,037   36 WashingtonPost.com 66,879
12 Twitter 120,063   37 New York Times Digital 65,953
13 Turner Digital 118,555   38 Zillow Group 65,799
14 Linkedin 118,183   39 TripAdvisor Inc. 65,097
15 Time Inc. Network (U.S) 109,742   40 Mail Online / Daily Mail 63,524
16 Weather Company, The 105,358   41 Scripps Networks Interactive Inc. 63,028
17 Gannett Sites 102,492   42 Cox Enterprises Inc. 62,637
18 Conde Nast Digital 98,565   43 Target Corporation 61,643
19 Hearst 98,264   44 Tribune Broadcasting 61,004
20 eBay 97,756   45 Fox Sports Digital - Sporting News Media 60,911
21 ESPN 91,800   46 Netflix Inc. 60,827
22 Yelp 88,903   47 NFL Internet Group 60,381
23 Wal-Mart 88,395   48 Vox Media 60,306
24 SheKnows Media 86,983   49 craigslist, inc. 59,445
25 PayPal 86,483   50 Disney Online 59,002

 

comScore Top 50 Properties (Desktop Only)
October 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

(000)

  Total Internet : Total Audience  232,179        
1 Google Sites 203,570   26 Conde Nast Digital 35,393
2 Yahoo Sites 148,215   27 TripAdvisor Inc. 34,742
3 Facebook 145,344   28 Dropbox Sites 34,287
4 Microsoft Sites 144,151   29 Weather Company, The 33,242
5 Amazon Sites 106,766   30 Pinterest.com 33,103
6 AOL, Inc. 100,461   31 Purch 31,131
7 Mode Media 71,813   32 SheKnows Media 30,597
8 CBS Interactive 64,362   33 WebMD Health 30,557
9 Wikimedia Foundation Sites 58,731   34 ESPN 29,805
10 Comcast NBCUniversal 55,140   35 New York Times Digital 28,942
11 eBay 54,205   36 Answers.com Sites 28,847
12 Turner Digital 52,712   37 Zillow Group 27,622
13 Apple Inc. 52,197   38 Meredith Digital 26,317
14 Linkedin 43,276   39 Verizon Communications Corporation 25,097
15 Time Inc. Network (U.S) 42,209   40 Target Corporation 25,034
16 Ask Network 41,595   41 Netflix Inc. 24,780
17 Wal-Mart 41,477   42 Ziff Davis Tech 24,753
18 Gannett Sites 39,909   43 IDG Network 23,675
19 Hearst 39,033   44 Vox Media 23,545
20 craigslist, inc. 38,589   45 Fox News Digital Network 23,100
21 About 38,051   46 Dictionary.com Network 22,905
22 Twitter 36,630   47 Expedia Inc 22,529
23 PayPal 36,588   48 Demand Media 22,527
24 Yelp 36,382   49 Scripps Networks Interactive Inc. 22,248
25 Adobe Sites 35,962   50 JPMorgan Chase Property 22,170

 

comScore Ad Focus Rankings (Desktop Only)
October 2015
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  232,179 100.0          
1 Google 194,992 84.0   1 Google Ad Network** 219,854 94.7
2 Taboola 180,222 77.6   2 Yahoo Audience Network** 208,095 89.6
3 Yahoo Sites 148,215 63.8   3 Conversant** 198,284 85.4
4 ShareThis 144,745 62.3   4 Criteo** 197,260 85.0
5 Outbrain 143,520 61.8   5 RadiumOne** 186,053 80.1
6 Facebook.com 143,141 61.7   6 Exponential** 166,982 71.9
7 MSN 126,005 54.3   7 Collective Display** 157,421 67.8
8 YouTube.com 107,610 46.3   8 RhythmOne** 149,005 64.2
9 AOL, Inc. 100,461 43.3   9 Amobee** 148,558 64.0
10 RevContent 94,343 40.6   10 Gamut - Network** 147,766 63.6
11 Amazon.com* 91,797 39.5   11 Advertising.com** 141,248 60.8
12 Windows Live 76,274 32.9   12 Rocket Fuel** 118,649 51.1
13 Mode Media 71,813 30.9   13 SourceKnowledge Video Network** 110,182 47.5
14 Linkedin 43,276 18.6   14 Media.net Contextual Ads** 89,418 38.5
15 Ask Network 41,595 17.9   15 Undertone Networks** 66,206 28.5
16 Gannett Sites 39,909 17.2   16 Specific Media** 64,920 28.0
17 CNN Brand 38,776 16.7   17 GumGum** 62,914 27.1
18 Walmart.com 38,463 16.6   18 Choicestream** 61,770 26.6
19 About 38,051 16.4   19 AdBlade Network** 54,507 23.5
20 Yelp 36,382 15.7   20 AcuityAds** 49,684 21.4
21 Twitter.com 35,225 15.2    
22 Blogger 34,984 15.1   Top DSP/SSP/Ad Exchange Entities
23 CBS News 34,300 14.8   1 Fulcrum5** 195,438 84.2
24 NBC News Digital 34,176 14.7   2 OpenX** 156,142 67.3
25 Purch 31,131 13.4   3 engage:BDR** 23,807 10.3
26 SheKnows Media 30,597 13.2    
27 WebMD Health 30,557 13.2  
28 TripAdvisor.com* 30,213 13.0  
29 Apple.com 29,901 12.9  
30 ESPN 29,805 12.8  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in October. For instance, Yahoo Sites was seen by 63.8 percent of the 232 million desktop internet users in October.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network. 

For more information: 

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Multi-Platform

More like this