December 16, 2014

comScore Releases November 2014 U.S. Desktop Search Engine Rankings

RESTON, VA, December 16, 2014 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted.

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in November with 67 percent market share, followed by Microsoft Sites with 19.6 percent (up 0.1 percentage points) and Yahoo Sites with 10.2 percent. Ask Network accounted for 2 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent (up 0.1 percentage points).

comScore Explicit Core Search Share Report* (Desktop Only)
 November 2014 vs. October 2014
 Total U.S. – Desktop Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Oct-14 Nov-14 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 67.0% 67.0% 0.0
Microsoft Sites 19.5% 19.6% 0.1
Yahoo Sites 10.3% 10.2% -0.1
Ask Network 1.9% 2.0% 0.1
AOL, Inc. 1.2% 1.3% 0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

17.9 billion explicit core searches were conducted in November, with Google Sites ranking first with 12 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo Sites with 1.8 billion, Ask Network with 355 million and AOL, Inc. with 224 million.

comScore Explicit Core Search Query Report (Desktop Only)
 November 2014 vs. October 2014
 Total U.S. – Desktop Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Oct-14 Nov-14 Percent Change
Total Explicit Core Search 18,843 17,894 -5%
Google Sites 12,628 11,982 -5%
Microsoft Sites 3,678 3,512 -5%
Yahoo Sites 1,935 1,821 -6%
Ask Network 366 355 -3%
AOL, Inc. 235 224 -5%

 

“Powered By” Reporting
In November, 68.2 percent of searches carried organic search results from Google, while 28.0 percent of searches were powered by Bing (up 0.1 percentage points).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Google, Search

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