#RIPGRPs: Evolving the Metrics That Move Us Forward
The webinar “The State of Social 2025: India Edition” is now available. This session maps out India’s evolving social media landscape and offers insights into the incremental value... Read more
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV...
Achieving Greater Targeting Accuracy with ID-Free...
Comscore Helps FlexPoint Drive 23% Incremental...
2025 Holiday Audience Guide
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at...
Shifting Budgets To Increase Delivery In Underexposed Markets
Driving Incremental Reach Through Targeted Advertisement Channels
Social Media Shines as Mobile Rises for Accommodation Content
Expanding Fast
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regul...
Comscore Taps Purchase Data To Help Measure Ad Impact
It's time to divest from the misinformation ecosystem: Why advertising resp...
Introducing Comscore Predictive Audiences
Three Trends Rebooting TV Measurement