More Insights

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

The State of the Mobile Industry

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is...

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps t...

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all ap...

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

iOS App Users Skew Younger than Android Counterparts

The U.S. Mobile App Report

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Is Mobile Bringing About the Death of the PC? Not Exactly

When Mobile Web Dominates Apps in an App-Dominated World

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Users Engage with Major Social Networks Predominantly via Mobile

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...

The Multi-Platform Majority: How Mobile is Changing the Way We Experience t...