Audience Recommendations for Every Vertical
Succeeding with Viewable Impressions and Audience Guarantees
Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...
The Top Ten Burning Issues in Digital
In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid c...
When the Cookie Crumbles
Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines f...
Thoughts on the Media Metrix 360 Announcement at the Conversational Media S...
Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced Comscore’s new digital audience measurement initiative, Media Metrix 360.
Power to the People
Cookies Still Food for Thought for Online Advertisers in Europe
The Myth of Static IP
The Ugly Reality of Using Site Server Data for Media Planning
The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor C...
Comscore's Cookie Deletion White Paper Now Available
Cookie Deletion Whitepaper
From “Goat” to “Hero”: The Saga of the IAB Summit
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
Social Media Best Practices in the Chaos of Covid-19