Audience Recommendations for Every Vertical
Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform aud...
The Future of CTV Advertising Panel
Unlocking the Power of Location Data for Publishers
Social in Financial Services: Aflac
The social media team at Aflac lacked the data required to measure the brand’s social campaigns across platforms and the best practices necessary to drive increased impressions and audience engagement...
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
Smartphone Usage Has Doubled in the Past Three Years
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
The State of Mobile News Audiences in 3 Charts
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Kantar and Comscore expand upon partnership, add SimilarWeb
The CNN Cross-Media Report
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...