Audience Recommendations for Every Vertical
The CNN Cross-Media Report
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...
Push Play: Is your video strategy driving results or stuck on “Pause"?
How the Power of Habit Drives Mobile App Usage
The 2015 U.S. Mobile App Report
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has...
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
The Rise of Social Video
Which Social Networks Have the Most Engaged Audience?
Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...
Time spent online by the numbers
How to Avoid the Creep Factor with IoT Technology?
Special Event Marketing on Social
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
25-34 Year-Olds are the Heaviest Mobile App Users in U.S.
Top 5 Metrics You're Measuring Incorrectly
Is Mobile Bringing About the Death of the PC? Not Exactly
When Mobile Web Dominates Apps in an App-Dominated World