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Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no reven...

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better...