More Insights

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion

The final numbers are in, and Comscore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with Comscore’s...

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

In the following article entitled “The Future of Retail is Mobile,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore VP of Marketing and Insights Andrew Lipsman in describing why mobile—...