Budgeting Intelligence: How to Maximize the Use of Your Paid Search Dollars
Speaker: Eli Goodman & Lori Weiman
Event: comScore Webinar
Join Eli Goodman from comScore and Lori Weiman from The Search Monitor in this webinar to learn how to compute competitive budgets in your vertical and apply these learnings to your own campaigns. By using this knowledge about the external environment, companies can successfully innovate to stay ahead of the competition.
Gain intelligence that you can implement right away:
- The state of the paid search industry and what it means to you
- How to compute budgets across your vertical
- Techniques and strategies to monetize Search in new ways