Audience Recommendations for Every Vertical
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers sho...
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Unlocking the Power of Location Data for Publishers
In this presentation, called “Unlocking the Power of Location Data for Publishers” – Comscore’s Gretchen Werley and PlaceIQ’s Eddie Smith share key learnings and powerful applications of location data...
Social in Financial Services: Aflac
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
Smartphone Usage Has Doubled in the Past Three Years
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
The State of Mobile News Audiences in 3 Charts
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Kantar and Comscore expand upon partnership, add SimilarWeb
The CNN Cross-Media Report