March 21, 2012 - Event: comScore Webinar

2012 Canada Digital Future in Focus: Trends Every Marketer Needs to Know

Speaker: Mike Wall, Director of comScore Media Metrix Canada

Technological innovations in digital device hardware and software have enabled a rapid increase in consumers’ digital consumption habits, marking an exciting time for the digital media industry and depicting an even more influential year ahead. Successful navigation of this fast-evolving landscape requires a thorough review of the current environment, and more importantly, the underlying trends that are shaping the future of digital.

This webinar presents key insights from the 2012 Canada Digital Future in Focus, examining how the prevailing trends in web usage and demographics, social media, online video, digital advertising, mobile and search are defining the current Canadian marketplace and what these trends mean for the year ahead.