More Insights

Fast Facts: Chinese New Year 2024 on social media

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...

Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity...

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...

Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip...

3 Ways Political Advertisers Can Win With CTV in 2024

Golden Globes, Oscars and More: Reaching your Audience

It’s All About Audience Reach Across Screens: Key Themes from CES 2024

2024 State of Programmatic Report

5 Surprising Audiences Watching the Big Game

Closed Loop Cross-Platform Audience Reach with Comscore

Top Trends to Keep an Eye on in 2024

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...

Top 23 Insights of 2023

Concert Movies Sing at The Box Office!

Enter Generative AI Search

Generative AI: writing, editing and designing in 2023