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Unlock the Power of Co-Viewing on Roku

Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.

Is there Representativeness in Measurement? Why the Move to Cross-Platform...

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...