More Insights

Comscore’s Personas: Taking content creation to a whole new level

This Q&A offers insights on how you might get to know your audience on a more intimate level, capture their attention, drive further engagement, and leverage Comscore’s resources for your benefit.

Embracing the Windy City

NYC, LA, and Chicago retain their positions as the top 3 largest television markets by average audience this week. It was also a big week for local television networks on social media, with the Los An...