- October 9, 2014

5 Things We’ve Learned About Online Video

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During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. This presentation explores each of the lessons learned as well as:

  • The country in Latin America that has the most online video viewers.
  • How Latin America is positioned in terms of reach.
  • The differences in behavior between YouTube and Facebook videos.
  • Why users prefer to see TV content online.
  • Ad monetization by video type (TV, Premium Online Video, Non-Premium Online Video).