Measuring the Evolution of Digital Advertising
Speaker: Cai Fang, Vice President, Sales, China, comScore
Event: ad:tech China 2014
As digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there is a lot we can learn by studying its evolution.
From CTR and cookie deletion to sales lift, in-target delivery, viewability and cross-media measurement, Cai Fang shares key learnings (in Chinese) comScore uncovered in partnership with global clients.