Presentations & Whitepapers

April 14, 2014

comScore Day Italia

Speaker: Gian Fulgoni
Event: comScore Day Italia

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During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement.

Tags: Ad Impressions, Ad Validation, Multi-Platform