April 14, 2014 - Event: comScore Day Italia

comScore Day Italia

Gian M. Fulgoni Gian Fulgoni
Co-Founder and Chief Executive Officer

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement.