January 15, 2017 - Event: comScore Data Insight presentation

Eyes on the Movie Industry

Casey Hart
Associate Analyst, Syndicated Client Insights
Madeline Melly Madeline Melly
Associate Analyst, Syndicated Client Insights
Renee Siegel Renee Siegel
Analyst, Syndicated Client Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this January 2017 edition, the topic is "The Movie Industry".

Key Takeaways

  • Consumers are using digital sites and mobile apps for everything from movie research to movie ticket purchases to watching movies post-theater.
  • Mobile is the key to growth in the Entertainment-Movies category, with Mobile Only visitors having grown 16% YoY.
  • While visitation to the Entertainment-Movies category is higher on mobile, engagement remains stronger on desktop.
  • Millennials are 44% more likely to visit movie sites, and people with HHI of $100K+ are 21% more likely to visit movie sites
  • A movie studio’s online audience might look vastly different demographically than its film audience.

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