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Big Data
Presentation Oct. 12, 2015 | Share

Trends in Marketing Intelligence

Trends in Marketing Intelligence

Now that comScore Digital Analytix® has been named as "VISIONARY" in Gartner´s Magic Quadrant for Digital Marketing Analytic, we present how our innovative practices for enterprise analytics and how they are helping our clients to solve their main business challenges. Read more

Presentation Sep. 14, 2015 | Share

Campaign Measurement to Drive Efficiency

Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at comScore, presented the importance of having powerful analytic reporting in real time on audience's browsers behavior during video or audio stream, using Digital Analytix® Stream Sense. Read more

Presentation Sep. 8, 2015 | Share

Understanding the Multi-Device Consumer

Understanding the Multi-Device Consumer

In this presentation, comScore’s Joe Nguyen and Fernando Gonzalez share best-in-class business analytics solutions to help you gain a deeper understanding of your customers’ behaviours across devices, giving you the insights you need to make the decisions that drive brand loyalty and increase revenue. Read more

Presentation Apr. 10, 2015 | Share

comScore & Digital Analytix

comScore and Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time. Read more

Presentation Nov. 7, 2014 | Share

What is Big Data and why is it important?

What is Big Data and why is it important?

In the webinar “What is Big Data and shy is it important?”, Fernando Gonzalez, SVP of Enterprise Analytics shows us through real examples: what is the actual problematic that face the companies right now?, how Big Data helps to solve it?, how to integrate data from different sources? and how to attain a multi-platform measurement. Read more

Presentation May. 23, 2014 | Share

Know the score: refereeing the digital media game

Know the score: refereeing the digital media game

comScore CEO Serge Matta explains how reliable data remains essential in discerning true media value, de-duplicating multi-platform audiences and delivering advertising accountability in the new digital ecosystem. Read more

Presentation Apr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Read more

Presentation Dec. 6, 2013 | Share

Measurement of Multi-Platform in Italy 2014

To be truly relevant in a fragmented and ever more complex multi-platform digital world, comScore has embarked on a process of stretching growth plans to better serve its existing and future customers in Italy. comScore is delighted to have the opportunity to explain these exciting plans for 2014, we welcome you to hear about them. Read more

Presentation Dec. 2, 2013 | Share

The Top Burning Issues in Digital in Germany

Digital Consumer

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read more

Presentation Nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more