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Presentation Jul. 12, 2016 | Share

Multi-Platform Measurement in Colombia

Multi-platform measurement in Colombia

comScore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop Read more

Presentation Jun. 14, 2016 | Share

EGM comScore Data Fusion

EGM comScore Data Fusion

One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and comScore have been working to successfully integrate our data and present a new multi-platform measurement system to the market that will allow you to know the joint audience for off and online media. Read more

Presentation May. 10, 2016 | Share

Multi-platform Measurement in Mexico

Multi-platform Measurement in Mexico

In this presentation we talk about the launch of multi-platform measurement in Mexico, giving preliminar numbers of deduplicated audiences size. Read more

Presentation Apr. 13, 2016 | Share

2016 Uruguay Digital Future in Focus

2016 Uruguay Digital Future in Focus

Learn about the current state of the internet in Uruguay and how comScore is helping the industry. The digital world grew in 2015 and there has been a transformation in the way that Uruguayans interact with technology and consume media. Read more

Presentation Dec. 3, 2015 | Share

Consumer Behaviour Analysis to Enhance Digital ROI

Consumer Behaviour Analysis to Enhance Digital ROI

In this presentation, Cai Fang, Vice President, China, comScore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning is based on proper understanding of target audience, how proper ad measurement in the areas of performance and effectiveness is required to optimise campaigns... Read more

Presentation Nov. 23, 2015 | Share

2015 Colombia Digital Future in Focus

2015 Colombia Digital Future in Focus

In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Colombia and how comScore is helping to drive the industry. Read more

Presentation Nov. 23, 2015 | Share

From Impression to Conversion: The Consumer Journey

From Impression to Conversion: The Consumer Journey

The consumer journey is complex. As consumers move from the initial stages of research to eventual purchase, there are multiple touch points along the way where brands can influence the decision-making process and ultimately impact conversion. Read more

Whitepaper Oct. 28, 2015 | Share

2015 Japan Digital Audience Report

2015 Japan Digital Audience Report

The 2015 Japan Digital Audience Report presents a snapshot of key figures and trends in digital behaviour in Japan. Comparing current digital audiences against the same point the previous year, as well as against global and Asia Pacific benchmarks, allows a contextualised review of Japan’s digital landscape. Read more

Presentation Oct. 26, 2015 | Share

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution. Read more

Whitepaper Oct. 1, 2015 | Share

2015 Global Digital Future in Focus

2015 Global Digital Future in Focus

In this report, we will examine key trends affecting the global digital ecosystem. We will show how the landscape has changed, who is leading the way, and what other regions can expect to see. Read more