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Presentation Apr. 20, 2015 | Share

comScore IMS Mobile in LatAm Research Study

comScore IMS Mobile in LatAm Research Study

comScore in association with Internet Media Services (IMS) released the results of the first edition of the IMS Mobile in LatAm Research Study that shows the behavior of Latin American mobile users and their relationships with specific mobile apps such as: Twitter, Waze, Foursquare, Netflix, LinkedIn, Crackle, Swarm and Spotify, among others. Read more

Presentation Mar. 5, 2015 | Share

Pre-Launch Mobile Metrix® Peru

Pre-Launch Mobile Metrix Peru

The explosive growth in mobile devices adoption makes it critical to understand target audiences and to have visibility into the mobile market. comScore brings the first tool in Peru to help measure mobile audiences. Read more

Presentation Aug. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Read more

Presentation May. 8, 2014 | Share

Mobile Metrix® and Ad Metrix® Pre-Launch in Argentina

Mobile Metrix® and Ad Metrix® Pre-Launch in Argentina

In this presentation, comScore Country Manager of Argentina Marcos Christensen introduces comScore Mobile Metrix® and comScore Ad Metrix®, the tools that allow you to understand your target audience and how engaged your audience is. Read more

Presentation Aug. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Read more

Presentation May. 29, 2013 | Share

2013 Latin America Digital Future in Focus

comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more

Presentation May. 17, 2013 | Share

Spain Digital Future in Focus - OMExpo 2013

comScore presents Spanish Digital Market at OMExpo

2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read more

Presentation Mar. 20, 2013 | Share

2013 Mobile Future in Focus

In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Read more

Whitepaper Feb. 22, 2013 | Share

2013 Mobile Future in Focus

2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... Read more

Whitepaper Feb. 23, 2012 | Share

2012 Mobile Future in Focus

2012 Mobile Future in Focus

comScore presents the 2012 Mobile Future in Focus, its annual report* examining the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media use in categories such as social networking and retail, mobile ecosystem dynamics, and shifts... Read more