2013 Chile Digital Future in Focus
comScore presents the 2013 Chile Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social media, online shopping, banking and education. Read more
By: Ana Laura Zain Tags: Audience Measurement, Banking, e-Commerce, Social
2013 Venezuela Digital Future in Focus
comScore presents the 2013 Venezuela Digital Future in Focus, its report on prevailing trends in changing digital behavior, including a special review of social media, online shopping, banking and government. Read more
By: Ana Laura Zain Tags: Audience Measurement, Banking, e-Commerce, Government, Social
Dutch Digital Market Overview October 2013
Your monthly snapshot of digital audience trends. In October 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.5 million unique online video viewers. Read more
By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video
Measurement of Multi-Platform in Italy 2014
To be truly relevant in a fragmented and ever more complex multi-platform digital world, comScore has embarked on a process of stretching growth plans to better serve its existing and future customers in Italy. comScore is delighted to have the opportunity to explain these exciting plans for 2014, we welcome you to hear about them. Read more
Tags: Audience Measurement, Big Data
comScore & MMA Mobile Barometer Q3 2013
comScore has partnered with the Mobile Marketing Association to launch a quarterly Mobile Barometer report. This contains audience measures for a range of mobile activities with trends in device ownership and platform share broken down by age, gender and country. Read more
Tags: Internet Use, Mobile, Smartphone
The Top Burning Issues in Digital in Germany
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read more
Tags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
Online Measurement: What was measured, what we are measuring, what's next
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read more
By: Jaime Agulló Tags: Advertising, Audience Measurement, Cookie Deletion, Cross Media, Multi-Platform
Multi-Platform Measurement Webinar Portuguese
comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more
Tags: Mobile, Smartphone, Tablets, Web Analytics
Multi-Platform Measurement Webinar Spanish
comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more
Tags: Mobile, Smartphone, Tablets, Web Analytics
French Digital Overview
In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. Read more
Tags: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform