Succeeding with Viewable Impressions and Audience Guarantees
In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Read more
By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability
UK Digital Market Overview February 2014
Your monthly snapshot of UK digital audience trends. For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited. Read more
By: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Video
Dutch Digital Market Overview January 2014
Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. Read more
By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video
Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority
You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. Read more
By: Jodi McDermott Tags: Mobile, Multi-Platform, Web Analytics
Marketing to Millennials: 5 Things Every Marketer Should Know
Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Read more
By: Adam Lella, Andrew Lipsman Tags: Ad Impressions, Demographics, Marketing Research, Mobile, Social, Video
Belgium Digital Market Overview
During his session, comScore will present some prevailing 2013 trends in changing digital behaviour and online video, with a special review of online shopping. Read more
Tags: e-Commerce, Internet Use, Retail
UK Digital Market Overview January 2014
Your moour monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users. Read more
By: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video
Dutch Digital Market Overview December 2013
Your monthly snapshot of digital audience trends. In December 2013, there were 13.3 million desktop and laptop internet users aged 6+ in the Netherlands, and 11.3 million unique online video viewers. Read more
By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video
Dutch Digital Market Overview November 2013
Your monthly snapshot of digital audience trends. In November 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.2 million unique online video viewers. Google Sites lead the website rankings with 12.6 million unique visitors during the month, followed by Microsoft Sites with 10.8 million and Facebook with 9.8... Read more
By: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video
Empowering the Upside in a World of Viewable Impressions
At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees. Read more
Tags: Ad Impressions, Ad Validation, Advertising, Viewability