The Top Burning Issues in Digital in Germany
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read more
Tags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
Online Measurement: What was measured, what we are measuring, what's next
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read more
By: Jaime Agulló Tags: Advertising, Audience Measurement, Cookie Deletion, Cross Media, Multi-Platform
Multi-Platform Measurement Webinar Portuguese
comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more
Tags: Mobile, Smartphone, Tablets, Web Analytics
Multi-Platform Measurement Webinar Spanish
comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Read more
Tags: Mobile, Smartphone, Tablets, Web Analytics
French Digital Overview
In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. Read more
Tags: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform
ABA Mídia
In this presentation, Alex Banks analyzes the online media landscape in Brazil, and the new trends in online advertising. Read more
Tags: Ad Impressions, Ad Validation
UK Digital Market Overview November 2013
Your monthly snapshot of digital audience trends. Browsing from PC again remains static month on month at 44.6m, video consumption is down slightly (-1.4%) and access from mobiles is up by 1.5% Read more
By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, Video
Big Data Insights
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more
Tags: Ad Validation, Advertising, Audience Measurement, Big Data, Multi-Platform
State of the U.S. Online Retail Economy in Q3 2013
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Read more
By: Andrew Lipsman, Gian Fulgoni Tags: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social
The Rise Of The 3Ms: m-Retail, m-Commerce & m-Payments
This presentation was made at the EMEA MMA Forum 2013 event - Mobile and the Path to Purchase - in London on November 11th and contains market insights on the emerging mobile commerce and retail landscape across the EU5 region. Read more
By: Hesham Al-Jehani Tags: Advertising, Mobile, Mobile operators