Multi-Platform Measurement in Russia
In this Russian presentation Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices. Read more
Tags: Mobile, Multi-Platform
The Evolution of Digital Advertising
Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read more
By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform
Qualifying and Personifying Big Data for Business Decisions
Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Read more
By: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics
comScore Day Italia
During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Read more
By: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform
Trends Shaping Local Search in 2014
In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. Read more
Tags: Local, Search
German Webinar: Online Campaign Optimisation and Validation
This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Read more
By: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability
Video Metrix® Launch in Colombia
In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. Read more
By: Dan Piech Tags: Video
2014 U.S. Digital Future in Focus
2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Read more
By: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Search, Social, Video
2014 Canada Digital Future in Focus
comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more
By: Kevin Duong Tags: Advertising, Mobile, Multi-Platform, Search, Video
Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale
Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or technological point of view. Read more
Tags: Advertising, Programmatic Buying, Viewability