Driving Stronger ROI with Real Time Branding Insights Brazil
In this presentation Alex Banks, comScore VP Latin America and Managing Director Brazil presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Read more
Tags: Ad Impressions, Ad Validation, Advertising
comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World
This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Read more
By: Jodi McDermott Tags: Big Data, Engagement, Multi-Platform, Smartphone, Tablets
UK Digital Market Overview June 2013
Britons surfing the web via PC remained strong at 44.6m unique users, with video consumption growing slightly month on month. Read more
By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Video, Rankings, Top 10 Sites
IRCE State of Online Retail Presentation
Thanks to the explosion of tablets and smartphones, e-Commerce is making big strides in 2013. In this IRCE presentation, comScore chairman & co-founder Gian Fulgoni shows the growth of multi-platform e-Commerce and the new expectations that connected consumers have for retailers. Read more
By: Gian Fulgoni Tags: Advertising, Amazon, ecommerce, Mobile, Multi-Platform, Retail
2013 Latin America Digital Future in Focus
comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more
By: Alejandro Fosk Tags: Ad Impressions, Advertising, ecommerce, Facebook, Internet Use, iOS, LinkedIn, Mobile, Pinterest, Retail, Smartphone, Social
Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read more
By: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Video, Retail, Smartphone, Social, Tablets, YouTube
Driving Stronger ROI with Real Time Branding Insights Latin America
In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Read more
Tags: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Read more
By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Video, Rankings, Top 10 Sites
Key Market and Consumer Trends Impacting Telcos
Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile video in Europe will be answered. Read more
Tags: Connected Devices, Mobile, Smartphone
Making Measurement Make Sense
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Read more
Tags: Ad Impressions, Ad Validation