Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter
Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Read more
By: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Cross MediaSocial Media Monetization in a Mobile First World
As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Read more
By: Eli Goodman Tags: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform
Serge Matta talks to BeetTV about the partnership between comScore and Google
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View
Featuring: Serge Matta Tags: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, VideocomScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Read more
By: Andrew Lipsman Tags: Cross Media, Mobile, Multi-Platform, TV, VideocomScore Announces Agreement with Nielsen to License PPM Television and Radio Data Pursuant to a Federal Trade Commission Decision and Order
comScore (NASDAQ: SCOR) today announced that, in accordance with the Federal Trade Commission’s Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected... Read more
By: Kate Dreyer Tags: comScore Financial News, Cross Media
Online Measurement: What was measured, what we are measuring, what's next
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read more
By: Jaime Agulló Tags: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform
Webanalytics: Turning Data into Insight
For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Read more
Tags: Big Data, Cross Media, Mobile
Cross-Platform: A Reality Check
comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read more
By: Gian Fulgoni Tags: Advertising, Cross Media, Mobile, Retail, TV
Brave New Digital World: From Content to Commerce
As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Read more
By: Gian Fulgoni Tags: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets
UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read more
By: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets