The Power of Plan Metrix: Using Plan Metrix and comScore Data for Powerful Media Planning
Speaker: John Triggs
Event: comScore Webinar
With nearly 6000 targets across 19 categories, comScore Plan Metrix enables you plan against very specific audiences based on online behavior, offline activities, attitudes and purchasing. This data aligns with comScore Media Metrix data for analyses that dovetail with findings derived from your other comScore tools – providing you with the most comprehensive audience insights available today.
During this webinar, comScore’s Product Specialist, John Triggs, shows you how to conduct powerful audience analyses with data that connects consumer’s attitudes and lifestyle with their online behavior.