Understanding The Potentially Persuasive Power of Consumer-Produced Content
Speaker: Frank Findley, VP Research & Development, comScore ARS, & Daphne Kwon CEO, EXPO Communications, Inc.
Event: comScore Webinar
comScore ARS and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales effectiveness that are commonly found in persuasive, professionally-produced TV and digital ads. What, if any, marketing value can be achieved through the use of user-generated content? How can this content complement television and display advertising? What should marketers know about user-generated content and its role in today’s marketing landscape? Tune in to the webinar to get answers to these questions and more.