Empowering the Upside in a World of Viewable Impressions
Speaker: Scott Joslin, VP International Advertising Effectiveness, comScore Inc.
Event: Cristal Festival
At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees.