Presentations & Whitepapers

December 16, 2013

Empowering the Upside in a World of Viewable Impressions

Speaker: Scott Joslin, VP International Advertising Effectiveness, comScore Inc.
Event: Cristal Festival

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At Cristal Festival, Scott Joslin, VP International Advertising Effectiveness, presented how to empower the upside in a world of viewable impressions. The 4 main topics covered were viewability, in-view impressions, in-target impressions and how to buy Ad inventory based on guarantees.

Tags: Ad Impressions, Ad Validation, Advertising, Viewability