Audience Recommendations for Every Vertical
Comscore, Inc. (NASDAQ: SCOR) and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the res... Read more
Comscore, Inc. (NASDAQ: SCOR) today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study f... Read more
Comscore, Inc. (NASDAQ: SCOR) today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digit... Read more
Comscore, Inc. (NASDAQ: SCOR) today released data from the Comscore Video Metrix service showing that 182 million U.S. Internet users watched online video content in September for an averag... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Asia Pacific markets, Comscore’s campaign audience validation tool used by digital marketers... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Latin America. Campaign Essentials is Comscore’s campaign audience validation tool, which is... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the availability of AdEffx Campaign Essentials™ in Canada, Comscore’s campaign audience validation tool used by digital marketers, agencies and... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced a definitive agreement to acquire AdXpose®, the market-leading verification and optimization company, for total consideration of $22 million in... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the launch of the Comscore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measuremen... Read more
Comscore, Inc. (NASDAQ: SCOR) today released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than double... Read more
Comscore, Inc. (NASDAQ: SCOR) today released an overview of the U.S. online display advertising market for Q1 2011 based on data from Comscore Ad Metrix, indicating that nearly 1.11 trillio... Read more
Comscore, Inc. (NASDAQ: SCOR) today released findings from Comscore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for T... Read more
Comscore, Inc. (NASDAQ: SCOR) today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the introduction of the second generation of Comscore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements... Read more
Comscore, Inc. (NASDAQ: SCOR) today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strat... Read more
Comscore, Inc. (NASDAQ: SCOR) today released an overview of the U.S. online display advertising market for Q1 2010, which showed strong gains following softness for much of 2009. Data from... Read more
Comscore ARS, a leading marketing research and advertising research provider to global corporations, today announced that its client Walmart has been recognized by the Advertising Research F... Read more
Comscore (NASDAQ: SCOR) today announced the launch of Comscore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planner... Read more