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5 Feb 2015

comScore’s Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the... Read more

25 Feb 2014

Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation... Read more

25 Feb 2008

Domino’s Pizza Increases Its Slice of the Pie on Super Bowl Sunday

RESTON, VA, February 25, 2008 – comScore, Inc. (NASDAQ: SCOR) today released study results showing that among three of the nation’s top pizza delivery franchises – Domino’s Pizza, Papa... Read more

11 Dec 2007

Food Brands Rank at the Top of Consumer Packaged Goods Web Sites

RESTON, VA, December 11, 2007 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of the top consumer packaged goods brand sites. During the third quarter of 2007, CPG brand... Read more

23 Oct 2007

Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies

RESTON, VA, October 23, 2007 – comScore, Inc. (NASDAQ: SCOR) today released findings from a major research study analyzing the role of online search in generating Web site traffic for a number... Read more

26 Feb 2007

comScore Networks and IRI Join Forces to Create Internet Tracking Panel for CPG Industry

CHICAGO and LAS VEGAS, Feb. 26, 2007 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions and services for the consumer packaged goods... Read more

15 Aug 2005

comScore Networks Appoints Charles Pearson to Lead Consumer Packaged Goods Marketing Solutions

comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today announced the appointment of Charles Pearson as head of its Consumer Packaged Goods... Read more