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Press Release Feb. 5, 2015 | Share

comScore’s Value of a Digital Ad Whitepaper Available for Download

Value of a Digital Ad Whitepaper

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing its full potential and how these challenges are being addressed. Recent innovations in digital ad... Read more

Press Release Feb. 25, 2014 | Share

Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. Read more

Press Release Feb. 25, 2008 | Share

Domino’s Pizza Increases Its Slice of the Pie on Super Bowl Sunday

RESTON, VA, February 25, 2008 – comScore, Inc. (NASDAQ: SCOR) today released study results showing that among three of the nation’s top pizza delivery franchises – Domino’s Pizza, Papa John’s and Pizza Hut – Domino’s saw the greatest increase in share of dollars spent online during this year’s Super Bowl Sunday compared to an average... Read more

Press Release Dec. 11, 2007 | Share

Food Brands Rank at the Top of Consumer Packaged Goods Web Sites

RESTON, VA, December 11, 2007 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of the top consumer packaged goods brand sites. During the third quarter of 2007, CPG brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year. All of the top ten positions were taken by... Read more

Press Release Oct. 23, 2007 | Share

Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies

RESTON, VA, October 23, 2007 – comScore, Inc. (NASDAQ: SCOR) today released findings from a major research study analyzing the role of online search in generating Web site traffic for a number of consumer packaged goods (“CPG”) categories, including baby care, personal care, home care, and packaged food. The study, entitled “The Digital Shelf:... Read more

Press Release Feb. 26, 2007 | Share

comScore Networks and IRI Join Forces to Create Internet Tracking Panel for CPG Industry

CHICAGO and LAS VEGAS, Feb. 26, 2007 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions and services for the consumer packaged goods (CPG), retail, and healthcare industries, and comScore Networks, Inc., a leader in measuring the digital age, today announced that they are joining forces to create... Read more

Press Release Aug. 15, 2005 | Share

comScore Networks Appoints Charles Pearson to Lead Consumer Packaged Goods Marketing Solutions

comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today announced the appointment of Charles Pearson as head of its Consumer Packaged Goods (CPG) Marketing Solutions Group. This group newly integrates and expands capabilities developed in comScore’s CPG practice over more than five years, supplying... Read more