Press Releases

15 Apr 2008

For Brands, The Way To A Man's Heart Is Through His Mobile Phone

VENICE and LONDON - April 15, 2008 - As the media industry assembles in Venice this week for the Venice Festival of Media and in London for the Mobile Marketing Forum, M:Metrics reveals the...
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31 Mar 2008

Comscore Wireless Report Finds Price Is an Increasingly Important Factor for Consumers Selecting a Cellular Phone Carrier

RESTON, VA, March 31, 2008– Comscore, Inc. (NASDAQ: SCOR) today released the results of a study evaluating the behaviors and attitudes of wireless phone subscribers. The findings, published...
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7 Mar 2008

Happy Anniversary, M:Metrics!

SEATTLE, Wash March 7, 2008 — Today, M:Metrics celebrates the third anniversary of its launch and inaugural Benchmark Report. The measurement firm reports explosive growth over the past thre...
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6 Mar 2008

M:Metrics Launches First Mobile Advertising Tracking Services in The UK

SEATTLE, Wash March 6, 2008 — M: Metrics, the mobile media authority, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom, revealing the first...
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4 Mar 2008

Number of U.S. Computers Accessing the Internet Via Mobile Broadband Soars 154 Percent in 2007

RESTON, VA, March 4, 2008 – Comscore, Inc. (NASDAQ: SCOR) today released the results of a study of U.S. Internet usage via mobile broadband. The study examined the usage and characteristic...
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19 Feb 2008

M:Metrics Reports Mixed Fortunes For Mobile Games Industry

SEATTLE, Wash February 19, 2008 — While more people are playing mobile games than ever before, the percentage of people downloading a new game did not increase over the past year in the Unit...
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11 Feb 2008

Mobile Media Users are More Responsive to Advertising and Provide Opportunities For Building Unique Coverage

LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours...
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9 Feb 2008

M:Metrics Now Measuring China, The World’s Largest Mobile Market

SEATTLE, Wash February 9, 2008 — M:Metrics, the mobile media authority, today announced the first large-scale study of mobile media consumption in China, the world’s largest mobile market. A...
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19 Dec 2007

M:Metrics: Football Season Gives Mobile Content Usage a Kick

SEATTLE, Wash December 19, 2007 — M:Metrics, the mobile media authority, today reveals that football may indeed be the “killer application” for mobile media in the UK. According to the measu...
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26 Nov 2007

As Operators Deck the Halls With New Mobile Phone Promotions, M:Metrics Reports Device Sales and Satisfaction Metrics

SEATTLE, Wash November 26, 2007 — Mobile phones are popular holiday gifts, with more consumers acquiring a new mobile in December than any other month, reports M:Metrics, the mobile media au...
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20 Sep 2007

Mobile Phone Web Users Nearly Equal PC Based Internet Users in Japan

TOKYO, JAPAN, SEPTEMBER 20, 2007 – Comscore (NASDAQ: SCOR) today released a new study on mobile phone usage in Japan. The study estimated that 53.6 million people are using a mobile device...
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14 May 2007

Mobile Web Audience Already One-Fifth the Size of PC-Based Internet Audience in the U.K.

LONDON, U.K., MAY 14, 2007 – Telephia and Comscore today announced the results of their latest study of mobile vs. PC-based Internet usage. The study reveals that 5.7 million people in the U...
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23 Apr 2007

Comscore Study Reveals that Mobile TV Currently Most Popular Among Males and Younger Age Segments

RESTON, VA, April 23, 2007 – Comscore today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobi...
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22 Jan 2007

Consumers in the 18-to-24 Age Segment View Cell Phones as Multi-Functional Accessories; Crave Advanced Features and Personalization Options

RESTON, VA. January 22, 2007 – Comscore Networks, a leader in measuring the digital age, today released a study of wireless consumer segments, the second in a two-part series that analyzes...
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16 Jan 2007

More than One-Quarter of Wireless Subscribers Switched to Their Current Carrier to Gain Better Network Coverage

RESTON, VA. January 16, 2007 – Comscore Networks, a leader in the measuring the digital age, today released a comprehensive report on the behavior and attitudes of wireless phone subscriber...
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28 Nov 2006

Telephia and Comscore Networks Launch “MobileWeb Metrix” – A Joint Audience Measurement Service Comparing Mobile and PC Based Internet Usage

SAN FRANCISCO and RESTON, VA – November 28, 2006 –Telephia and Comscore Networks today announced the launch of a joint service that compares and combines Internet usage data from the two fir...
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