Press Releases

Press Release Feb. 11, 2014 | Share

comScore to Appoint Serge Matta Chief Executive Officer

comScore, Inc. (NASDAQ: SCOR) today announced that its Board of Directors has appointed Serge Matta as Chief Executive Officer, effective March 1, 2014. Concurrently, Dr. Magid Abraham, comScore’s co-founder and current Chief Executive Officer, will become Executive Chairman of the Board of Directors. Gian Fulgoni, comScore’s co-founder and current... Read more

By: Andrew Lipsman Tags: comScore Financial News

Press Release Feb. 10, 2014 | Share

comScore and Google Partner to Offer Actionable Audience Metric for Brands

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Google, Mobile, Video

Press Release Jan. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Read more

By: Andrew Lipsman Tags: Cross Media, Mobile, Multi-Platform, TV, Video

Press Release Nov. 12, 2013 | Share

comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Press Release Oct. 31, 2013 | Share

TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G

NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and comScore, Inc. (NASDAQ: SCOR) today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement... Read more

By: Andrew Lipsman Tags: Ad Validation, Advertising, Multi-Platform

Press Release Sep. 27, 2013 | Share

VivaKi Adds comScore to its Portfolio of ‘SkySkraper Connect™’ Preferred Data Partners

VivaKi and comScore today announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials™ (vCE) available globally to all Publicis Groupe companies through... Read more

By: Andrew Lipsman Tags: Ad Validation, Advertising, Viewability

Press Release Sep. 23, 2013 | Share

comScore Releases Statement in Support of Federal Trade Commission’s Consent Decree Regarding Proposed Nielsen-Arbitron Merger

comScore (NASDAQ: SCOR) has reviewed the Federal Trade Commission’s recent consent decree regarding the proposed merger of Nielsen and Arbitron, and we are pleased that the FTC has taken steps to preserve fair competition within the media measurement industry. We are in the process of negotiating an agreement with Nielsen to acquire the technology... Read more

By: Andrew Lipsman Tags: comScore Financial News

Press Release Jul. 16, 2013 | Share

Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimization of high quality digital display advertising... Read more

By: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Press Release Jun. 21, 2013 | Share

Serge Matta Appointed President of comScore

comScore, Inc. (NASDAQ: SCOR) today appointed Serge Matta as President of the company, reporting to comScore’s CEO and co-founder Magid Abraham. Read more

By: Andrew Lipsman Tags: comScore Financial News

Press Release May. 22, 2013 | Share

comScore Releases April 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Read more

By: Andrew Lipsman Tags: Ad Impressions, Advertising, Engagement, Google, Video, Rankings, , , YouTube

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