Audience Recommendations for Every Vertical
Comscore today announced a new partnership with Adlook, a next-generation brand growth platform, to unlock the way advertisers measure the advertising effectiveness of today's complex media... Read more
Comscore today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region. Read more
GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot st... Read more
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced today that it has expanded access to its Brand Survey Lift solution to six internation... Read more
Symphony Health and Comscore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable... Read more
Comscore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference. Read more
Dailyhunt, a leading Indian language digital content app, today announced that it has leveraged Comscore Mobile Metrix® to build a framework for publisher traffic credit attribution. This re... Read more
First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for me... Read more
Comscore, Inc. (NASDAQ: SCOR) today released data from the Comscore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the launch of the Comscore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measuremen... Read more
Comscore, Inc. (NASDAQ: SCOR) today released findings from Comscore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for T... Read more
Comscore, Inc. (NASDAQ: SCOR) today announced the introduction of the second generation of Comscore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements... Read more
Comscore, Inc. (NASDAQ: SCOR) today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strat... Read more
Comscore (NASDAQ: SCOR) today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sa... Read more
Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted... Read more
Comscore (NASDAQ : SCOR) today reported its tracking of holiday season retail e-commerce spending for the first 31 days of the November – December 2008 holiday season. For the holiday seaso... Read more