January 23, 2017

Revised Top 50 Digital Media Properties for October and November 2016

Last month, Facebook uncovered an issue that impacted Comscore’s reporting for a small number of Instant Articles publishers. Specifically, it caused an underreporting of iPhone traffic from Facebook for the affected publishers between September 20 and November 30, 2016. The issue has since been resolved, and Comscore has released its revised monthly ranking of U.S. online activity at the Top 50 digital media properties for October and November 2016 based on data from Comscore Media Metrix® Multi-Platform.

The two properties affected by this data revision are WashingtonPost.com and BuzzFeed.com. With the revised data, WashingtonPost.com would have ranked as the 17th largest multi-platform property in October with 106 million unique visitors, while BuzzFeed.com would have ranked 29th with 77.4 million unique visitors. In November, WashingtonPost.com would have ranked as the 19th largest multi-platform property with 106.8 million unique visitors, and BuzzFeed.com would have ranked 35th with 72.7 million unique visitors.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
October 2016
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

257,549

1

Google Sites

246,359

26

PayPal

84,479

2

Facebook

207,047

27

Netflix Inc.

83,261

3

Yahoo Sites

206,604

28

Yelp

82,175

4

Microsoft Sites

193,829

29

BuzzFeed.com**

77,366

5

Amazon Sites

182,151

30

Zillow Group

76,469

6

CBS Interactive

165,446

31

Fox News Digital Network

76,208

7

Comcast NBCUniversal

163,586

32

WordPress.com*

73,953

8

AOL, Inc.

158,813

33

Meredith Digital

72,436

9

Apple Inc.

150,074

34

Vox Media

71,419

10

Turner Digital

139,220

35

TripAdvisor Inc.

71,128

11

Time Inc. Network (U.S)

129,077

36

Adobe Sites

70,894

12

Linkedin

121,371

37

VICE Media

69,678

13

Wikimedia Foundation Sites

118,778

38

AdThrive Sites

68,860

14

USA TODAY Network

115,013

39

Mail Online / Daily Mail

68,257

15

Hearst

109,975

40

Cox Enterprises Inc.

67,999

16

Twitter

109,239

41

Snapchat, Inc

67,911

17

WashingtonPost.com**

106,008

42

SheKnows Media

67,363

18

Weather Company, The

104,517

43

Vimeo

66,668

19

eBay

102,140

44

ABC-Freeform Media Group

65,761

20

New York Times Digital

101,545

45

WebMD Health†

64,193

21

ESPN

99,295

46

Target Corporation

62,146

22

Pinterest.com

94,574

47

craigslist, inc.

61,580

23

Wal-Mart

93,923

48

tronc

60,776

24

Conde Nast Digital

93,140

49

Dictionary.com Network

60,195

25

Pandora.com

85,382

50

Tribune Media

60,045

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
November 2016
Total U.S. – Home and Work Locations
Source: Comscore Media Metrix Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

257,067

1

Google Sites

246,163

26

Fox News Digital Network

85,869

2

Facebook

208,972

27

Meredith Digital

82,093

3

Yahoo Sites

205,663

28

Weather Company, The

81,899

4

Microsoft Sites

188,735

29

Netflix Inc.

81,803

5

Amazon Sites

184,122

30

Yelp

77,039

6

CBS Interactive

167,713

31

Snapchat, Inc

76,822

7

Comcast NBCUniversal

167,354

32

Target Corporation

76,046

8

AOL, Inc.

159,942

33

CafeMedia Network

74,686

9

Turner Digital

151,886

34

Vox Media

74,260

10

Apple Inc.

144,248

35

BuzzFeed.com**

72,690

11

Time Inc. Network (U.S)

128,191

36

VICE Media

72,025

12

USA TODAY Network

122,452

37

Zillow Group

70,494

13

New York Times Digital

117,944

38

WordPress.com*

69,806

14

Linkedin

116,144

39

Mail Online / Daily Mail

69,491

15

Wikimedia Foundation Sites

114,028

40

SheKnows Media

66,780

16

Hearst

111,108

41

Adobe Sites

66,381

17

Wal-Mart

111,097

42

Disney Online

64,042

18

Twitter

109,046

43

TripAdvisor Inc.

63,661

19

WashingtonPost.com**

106,793

44

Vimeo

63,305

20

eBay

105,188

45

Cox Enterprises Inc.

62,809

21

Conde Nast Digital

103,546

46

ABC-Freeform Media Group

62,666

22

ESPN

101,844

47

Scripps Networks Interactive Inc.

61,981

23

Pinterest.com

91,558

48

Business Insider

61,655

24

PayPal

87,250

49

Fusion Media Group

60,084

25

Pandora.com

85,993

50

WebMD Health†

59,734

* Entity has assigned some portion of traffic to other syndicated entities.
** WashingtonPost.com and BuzzFeed.com are among the small number of publishers affected by an issue with Facebook Instant Articles reporting for iPhone consumption. These numbers were revised on January 23, 2017.
† Due to a measurement tagging issue affecting WebMD, this property’s audience is understated for October and November 2016. The issue was resolved in mid-December, and January 2017 data will reflect normal measurement.

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