Rankings

March 21, 2016

comScore Ranks the Top 50 U.S. Digital Media Properties for February 2016

RESTON, VA, March 21, 2016 – comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 202 million visitors.
 

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
 February 2016
Total U.S. – Home and Work Locations
 Source: comScore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

  Rank Property

Unique Visitors/Viewers

(000)

  Total Internet : Total Audience  258,974        
1 Google Sites 243,601   26 SheKnows Media 81,018
2 Facebook 206,480   27 BuzzFeed.com 80,526
3 Yahoo Sites 204,421   28 WordPress.com* 79,285
4 Microsoft Sites 194,845   29 New York Times Digital 76,980
5 Amazon Sites 171,828   30 ESPN 75,625
6 AOL, Inc. 166,258   31 Zillow Group 74,858
7 Comcast NBCUniversal 152,426   32 WashingtonPost.com 73,361
8 CBS Interactive 148,167   33 WebMD Health 72,520
9 Apple Inc. 141,569   34 Adobe Sites 72,425
10 Mode Media 137,043   35 Meredith Digital 70,728
11 Turner Digital 126,352   36 Answers.com Sites 68,714
12 Wikimedia Foundation Sites 119,749   37 TripAdvisor Inc. 66,759
13 Linkedin 119,192   38 Mail Online / Daily Mail 66,705
14 Twitter 117,545   39 Netflix Inc. 66,381
15 Weather Company, The 114,912   40 About 66,253
16 Time Inc. Network (U.S) 109,740   41 Cox Enterprises Inc. 65,813
17 Hearst 100,853   42 Vimeo 63,595
18 USA TODAY Network 100,366   43 Vox Media 62,542
19 eBay 96,214   44 Intuit 61,690
20 Yelp 87,963   45 Tribune Media 61,128
21 Wal-Mart 87,873   46 craigslist, inc. 60,931
22 Pinterest.com 86,649   47 Groupon 59,776
23 Pandora.com 84,896   48 Viacom Digital 58,923
24 PayPal 83,321   49 Fox News Digital Network 58,677
25 Conde Nast Digital 81,846   50 Tribune Publishing 57,067

 

comScore Top 50 Properties (Desktop Only)
 February 2016
Total U.S. – Home and Work Locations
 Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

(000)

  Total Internet : Total Audience  233,898        
1 Google Sites 202,026   26 Intuit 34,196
2 Microsoft Sites 156,278   27 Pinterest.com 31,592
3 Facebook 142,399   28 Weather Company, The 31,084
4 Yahoo Sites 140,633   29 PayPal 30,866
5 Amazon Sites 96,895   30 TripAdvisor Inc. 30,744
6 AOL, Inc. 81,195   31 Zillow Group 29,982
7 Mode Media 72,337   32 New York Times Digital 29,309
8 CBS Interactive 59,447   33 WebMD Health 28,425
9 Wikimedia Foundation Sites 56,439   34 Purch 27,922
10 Comcast NBCUniversal 55,360   35 Netflix Inc. 27,829
11 Turner Digital 48,479   36 Reddit 27,744
12 eBay 48,230   37 Conde Nast Digital 26,188
13 Apple Inc. 47,261   38 Meredith Digital 25,971
14 Hearst 40,770   39 Expedia Inc 25,827
15 Linkedin 40,711   40 WashingtonPost.com 25,817
16 USA TODAY Network 39,911   41 SheKnows Media 25,283
17 Time Inc. Network (U.S) 39,299   42 Ziff Davis Tech 24,753
18 Ask Network 37,947   43 Fox News Digital Network 23,541
19 Wal-Mart 37,455   44 Cox Enterprises Inc. 22,922
20 Twitter 37,446   45 Answers.com Sites 22,888
21 About 37,172   46 Valve Corporation 22,725
22 Dropbox Sites 36,239   47 JPMorgan Chase Property 21,950
23 craigslist, inc. 35,944   48 Demand Media 21,851
24 Adobe Sites 35,689   49 Vox Media 21,669
25 Yelp 35,520   50 ESPN 21,213

 

comScore Ad Focus Rankings (Desktop Only)
 February 2016
 Total U.S. – Home and Work Locations
 Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  233,898 100.0          
1 Taboola 199,473 85.3   1 Google Ad Network** 219,584 93.9
2 Google 194,551 83.2   2 Yahoo Audience Network** 201,682 86.2
3 Yahoo Sites 140,633 60.1   3 Conversant** 193,520 82.7
4 Facebook.com 140,133 59.9   4 Criteo** 187,661 80.2
5 MSN 137,260 58.7   5 RadiumOne** 178,046 76.1
6 ShareThis 137,138 58.6   6 RhythmOne** 176,695 75.5
7 Outbrain 127,120 54.3   7 Exponential** 163,932 70.1
8 YouTube.com 103,504 44.3   8 Gamut - Network** 149,421 63.9
9 Amazon.com* 88,430 37.8   9 Collective Display** 148,333 63.4
10 Gravity Personalization 86,235 36.9   10 Advertising.com** 147,132 62.9
11 RevContent 81,360 34.8   11 Media.net Contextual Ads** 122,183 52.2
12 AOL, Inc. 81,195 34.7   12 Rocket Fuel** 114,277 48.9
13 Mode Media 72,337 30.9   13 Amobee** 104,859 44.8
14 Windows Live 71,329 30.5   14 SourceKnowledge Video Network** 72,558 31.0
15 Linkedin 40,711 17.4   15 Vibrant Media** 61,334 26.2
16 USA TODAY Network 39,911 17.1   16 Specific Media** 60,857 26.0
17 Ask Network 37,947 16.2   17 GumGum** 59,332 25.4
18 About 37,172 15.9   18 AdBlade Network** 52,515 22.5
19 Twitter.com 36,398 15.6   19 Undertone Networks** 52,472 22.4
20 CNN Brand 36,159 15.5   20 Xaxis Publisher Network** 52,451 22.4
21 Yelp 35,520 15.2    
22 Walmart.com 34,155 14.6   Top DSP/SSP/Ad Exchange Entities
23 NBC News Digital 32,885 14.1   1 OpenX** 155,614 66.5
24 CBS News 32,453 13.9   2 engage:BDR** 95,326 40.8
25 Zillow Group 29,982 12.8    
26 Blogger 29,819 12.7  
27 New York Times Digital 29,309 12.5  
28 LD Content 29,305 12.5  
29 Intuit.com 28,929 12.4  
30 WebMD Health 28,425 12.2  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in February.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of Media Metrix Multi-Platform

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit www.comscore.com.

Tags: Ad Networks, Audience Analytics, Multi-Platform, Rankings, Web Traffic