February 24, 2016

comScore Ranks the Top 50 U.S. Digital Media Properties for January 2016

RESTON, VA, February 24, 2016 – comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for January 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.2 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 206.9 million visitors.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
January 2016
Total U.S. – Home and Work Locations
Source: comScore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

  Rank Property

Unique Visitors/Viewers

(000)

  Total Internet : Total Audience  258,997        
1 Google Sites 245,167   26 PayPal 84,846
2 Facebook 207,654   27 Pandora.com 83,519
3 Yahoo Sites 205,419   28 WordPress.com* 80,187
4 Microsoft Sites 196,320   29 BuzzFeed.com 79,733
5 Amazon Sites 183,020   30 Netflix Inc. 77,399
6 AOL, Inc. 169,930   31 Vimeo 76,499
7 Comcast NBCUniversal 161,022   32 Adobe Sites 76,439
8 CBS Interactive 156,475   33 Mail Online / Daily Mail 75,466
9 Apple Inc. 139,812   34 Meredith Digital 75,268
10 Mode Media 139,168   35 Cox Enterprises Inc. 75,211
11 Turner Digital 131,095   36 WebMD Health 74,025
12 Wikimedia Foundation Sites 122,336   37 Zillow Group 73,364
13 Linkedin 119,175   38 New York Times Digital 73,044
14 Twitter 118,241   39 About 69,876
15 Time Inc. Network (U.S) 116,346   40 WashingtonPost.com 69,605
16 Weather Company, The 115,820   41 Tribune Media 69,105
17 USA TODAY Network 112,116   42 Fox News Digital Network 66,126
18 Conde Nast Digital 105,221   43 TripAdvisor Inc. 65,774
19 Hearst 104,959   44 Viacom Digital 64,351
20 eBay 98,680   45 Answers.com Sites 63,338
21 Wal-Mart 91,595   46 Vox Media 63,315
22 SheKnows Media 91,003   47 craigslist, inc. 61,792
23 ESPN 88,114   48 NFL Internet Group 61,251
24 Pinterest.com 87,384   49 Scripps Networks Interactive Inc. 61,175
25 Yelp 86,932   50 Groupon 60,421

 

comScore Top 50 Properties (Desktop Only)
January 2016
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

(000)

  Total Internet : Total Audience  233,992        
1 Google Sites 206,897   26 Weather Company, The 35,593
2 Microsoft Sites 155,903   27 Yelp 35,262
3 Facebook 147,400   28 PayPal 33,786
4 Yahoo Sites 140,602   29 Pinterest.com 32,027
5 Amazon Sites 107,354   30 Netflix Inc. 30,893
6 AOL, Inc. 81,521   31 TripAdvisor Inc. 29,999
7 Mode Media 69,969   32 Zillow Group 29,564
8 CBS Interactive 59,484   33 Purch 29,099
9 Comcast NBCUniversal 57,068   34 Intuit 29,054
10 Wikimedia Foundation Sites 56,045   35 New York Times Digital 28,111
11 eBay 50,095   36 WebMD Health 28,016
12 Turner Digital 49,798   37 SheKnows Media 27,426
13 Apple Inc. 48,380   38 Meredith Digital 27,228
14 Time Inc. Network (U.S) 40,447   39 Ziff Davis Tech 24,619
15 Ask Network 39,997   40 Cox Enterprises Inc. 24,324
16 Linkedin 39,826   41 ESPN 24,312
17 Wal-Mart 39,201   42 Fox News Digital Network 23,468
18 USA TODAY Network 39,146   43 Expedia Inc 23,403
19 Hearst 38,693   44 Valve Corporation 23,174
20 Conde Nast Digital 37,755   45 JPMorgan Chase Property 22,798
21 About 37,665   46 Demand Media 22,581
22 Twitter 37,635   47 Vox Media 22,063
23 Adobe Sites 36,827   48 Verizon Communications Corporation 21,956
24 craigslist, inc. 36,573   49 Indeed 21,394
25 Dropbox Sites 36,321   50 WashingtonPost.com 21,342

 

comScore Ad Focus Rankings (Desktop Only)
January 2016
Total U.S. – Home and Work Locations
Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  233,992 100.0          
1 Taboola 202,887 86.7   1 Google Ad Network** 220,959 94.4
2 Google 198,740 84.9   2 Yahoo Audience Network** 203,992 87.2
3 Facebook.com 145,454 62.2   3 Conversant** 194,856 83.3
4 Yahoo Sites 140,602 60.1   4 Criteo** 193,852 82.8
5 ShareThis 138,304 59.1   5 RadiumOne** 182,675 78.1
6 MSN 137,876 58.9   6 RhythmOne** 178,292 76.2
7 Outbrain 129,103 55.2   7 Exponential** 166,512 71.2
8 YouTube.com 105,582 45.1   8 Gamut - Network** 153,044 65.4
9 Gravity Personalization 99,234 42.4   9 Collective Display** 148,490 63.5
10 Amazon.com* 93,382 39.9   10 Advertising.com** 147,380 63.0
11 AOL, Inc. 81,521 34.8   11 Rocket Fuel** 113,839 48.7
12 RevContent 75,051 32.1   12 Amobee** 108,176 46.2
13 Windows Live 73,679 31.5   13 Media.net Contextual Ads** 95,912 41.0
14 Mode Media 69,969 29.9   14 SourceKnowledge Video Network** 69,010 29.5
15 Ask Network 39,997 17.1   15 Vibrant Media** 66,354 28.4
16 Linkedin 39,826 17.0   16 GumGum** 62,294 26.6
17 USA TODAY Network 39,146 16.7   17 AdBlade Network** 62,004 26.5
18 About 37,665 16.1   18 Undertone Networks** 58,802 25.1
19 CNN Brand 36,829 15.7   19 Choicestream** 57,601 24.6
20 Twitter.com 36,471 15.6   20 Specific Media** 56,387 24.1
21 Walmart.com 36,269 15.5    
22 Yelp 35,262 15.1   Top DSP/SSP/Ad Exchange Entities
23 NBC News Digital 34,040 14.5   1 Fulcrum5** 193,355 82.6
24 CBS News 31,907 13.6   2 OpenX** 157,776 67.4
25 Blogger 31,238 13.4   3 engage:BDR** 112,115 47.9
26 Weather Channel, The 31,063 13.3    
27 Zillow Group 29,564 12.6  
28 Purch 29,099 12.4  
29 IMDb 28,406 12.1  
30 New York Times Digital 28,111 12.0  
                     

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information:  

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit www.comscore.com.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Related products

    Media Metrix Multi-Platform

    comScore Media Metrix® Multi-Platform provides the industry’s first comprehensive view of the consumption habits of your digital audience and your competitive set, along...
    Learn More