December 15, 2015

comScore Releases Japan Desktop Online Video Rankings for October 2015

Netflix Ranks First in YouTube Partner Channels Ranking

Tokyo, Japan, December 16, 2015  – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and FC2 inc. ranked as the top 3 online video properties in October 2015. In the YouTube partner channels ranking, NetflixInc topped the list with 7.8 million unique video viewers.

Top 10 Online Video Properties in Japan
Google Sites, driven primarily by video viewing on YOUTUBE.COM, ranked as the top online video property in October 2015 with 49.6 million unique viewers. Yahoo Sites (including Yahoo Japan GYAO!) ranked second with 23.9 million viewers, followed by FC2 inc. with 13.8 million viewers.

Top 10 Japan Online Video* Properties Ranked by Unique Video Viewers
October 2015
Total Japan – Age 6+, Desktop Computer, Home and Work Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000) Reach Web Population (%)
  Total Internet: Total Audience 52,983 81.3
1 Google Sites 49,565 76.1
2 Yahoo Sites 23,911 36.7
3 FC2 inc. 13,772 21.1
4 Kadokawa Dwango Corporation 12,515 19.2
5 DMM 11,105 17.0
6 Twitter 10,526 16.2
7 Facebook 9,948 15.3
8 Teads Sites 8,104 12.4
9 Maker Studios Inc. 7,610 11.7
10 QuizGroup 7,296 11.2

*A video is defined as any streamed segment of audio-visual content, including both progressive downloads and live streams. For long-form, segmented content (e.g. television episodes with ad pods in the middle), each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 YouTube Partner Channels in Japan
NetflixInc, an Internet television network which launched in Japan in September 2015, is ranked as the top YouTube partner channel in October 2015 with 7.8 million unique viewers. This is followed by Disney/Maker Studios with 7.6 million viewers and QuizGroup with 7.3 million viewers.

Top 10 YouTube Partner Channels Ranked by Unique Video Viewers
October 2015
Total Japan – Age 6+, Desktop Computer, Home and Work Locations
Source: comScore Video Metrix
Property Total Unique Viewers (000)
1 NetflixInc @ YouTube 7,829
2 Disney/Maker Studios @ YouTube 7,600
3 QuizGroup @ YouTube 7,296
4 Warner Music @ YouTube 6,319
5 UMG @ YouTube 4,712
6 avex @ YouTube 4,456
7 Victor @ YouTube 4,002
8 VEVO @ YouTube 3,842
9 SMEJ @ YouTube 3,811
10 SonyBMG @ YouTube 3,550

For more information about Video Metrix, please visit: www.comscore.com/VideoMetrix.

A Note About September 2015 Video Metrix Reporting in Japan 
With September 2015 data, comScore made significant enhancements to its reporting on online audience behaviour in Japan. Due to the effects of the changes, trending and month-over-month data comparisons should be interpreted with caution.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, USA, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Zach Huang
comScore, Inc.
+65-6704-0250
worldpress@comscore.com