Gian Fulgoni Talks about Tracking Digital Ad Delivery
In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico.
In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries. On the topic of viewability of digital ads, he says that just 46 percent are seen by web visitors. Most unseen ads are below the fold or don’t load in time to be viewed. Additionally, some views are generated by bots. For the full story, watch this exclusive interview.